Kodak Expands Easyshare Camera Line

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At this year’s PMA show, Kodak has announced four new additions to its Easyshare lineup of consumer-oriented digital cameras, including two mid-range shooters with high ISO sensitivity, big optical zooms, and image stabilization, and two budget-friend entry-level cameras.

First up, the Easyshare Z712 IS Zoom Digital Camera goes after serious amateurs and aspiring photographers who may not want to go all the way to DSLRs. The Z712 offers a 7.1 megapixel resolution, 12× optical zoom lens (36–432mm equivalent), and optical image stabilization. Kodak says the Z712 offers “best in class” click-to-capture performance of just 0.26 seconds, and the camera sports ISO sensitivity up to 1,600 (3,200 if you’re willing to drop to 1.2 megapixels). The Z712 sports a 2.5-inch LCD viewfinder, 32 MB of internal memory (and stores images to SD/MMC cards), and can capture VGA-resolution video at 30 frames per second. The Z712 should be available in April at a suggested price of $299.95.

Next the Easyshare Z885 Zoom Digital Camera offers a shorter 5times; optical zoom lens, and ups the resolution to 8.1 megapixels—but perhaps most significantly, the Z885 offers ISO sensitivities up to 8,000 to taking pictures in low=light conditions. The Z885 offers 10 automatic scene modes, a 2.5-inch LCD viewfinder, 32 MB of onboard memory (again, with SD/MMC card support) and 30 fps VGA video capture. The Z885 should be available in May, 2007, at a suggested price of $199.95.

Kodak also announced two budget-friendly, entry-level cameras at PMA, the Easyshare C613 Zoom and the Easyshare C763 Zoom. The C613 offers a 6.2 megapixel resolution, 3× optical zoom, and a slim profile; the C763 packs a 7 megapixel resolution and 3× optical zoom. Both cameras should be available in April with suggested prices of $119.95 and $179.95, respectively.