Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Microsoft’s new camera app for iOS uses AI to make your photos better

Introducing Microsoft Pix – A Smarter Camera App
These days, just about every viral smartphone app that isn’t Pokémon Go seems to involve artificial intelligence. One potential reason? They offer a tantalizing glimpse into a future made easier by self-taught computers. There’s Prisma, which leverages machine learning algorithms to give your photos oil canvas makeovers, and there’s Macy’s On Call, which uses artificial intelligence to guide shoppers along department store aisles. And now there’s Microsoft’s Pix. It’s a camera app for iOS that uses algorithms to help you “take better photos without extra effort.”

Pix, a product of Microsoft Research, is a tad more bare-bones than the default app on iPhone. In lieu of manual settings sliders like ISO, exposure, and focus adjustment, it features a single shutter and machine intelligence capable of applying adjustments on the fly. Using “smart settings,” it optimizes your iPhone’s camera for a given environment’s lighting every time you tap the shutter button. It uses “intelligent features” to improve the appearance of subjects when they’re identified in the frame, and detects when their eyes are closed, the absence of a smile, and when faces are blurred. And it takes a 10 frames in half a second — seven before you snap a pic and three immediately after — from which it intelligently selects up to three of the “best” and “most unique” shots. Discarded pics are used to optimize Pix’s photo settings — i.e. ,exposure, contrast, color, and white balance — over time, and to reduce image noise.

Pix applies the same computer intelligence to video and sharing. It automatically determines when to stitch together pics captured during a burst shot, and it stabilizes videos using the same time-lapse technology behind Microsoft’s Hyperlapse app for Android. Videos and photos sync to your camera roll “seamlessly” once processed, and Pix taps into iOS’s sharing tools for easy exportation — you can share a video with your Facebook friends, for instance, or post a pic to your legion of Instagram followers.

Pix isn’t perfect. It takes up to two seconds at a time for the app to process images, and it’s only available on iOS devices. But Microsoft’s chipping away. It’s already managed to reduce Pix’s processing time internally, it told CNET, and expects to finalize an Android app, plus new features like panorama capabilities and the “Beautfy Mode” originally developed for the Microsoft Selfie app, in the coming months. “Android has more complexity in the variety of camera modules, chipsets and versions of Android,” Josh Weisberg, pricincipal program manager in Microsoft Research’s Computation Photography Group, told CNET.

Pix is available for free on the iTunes App Store.

Download for iOS

Editors' Recommendations

Kyle Wiggers
Former Digital Trends Contributor
Kyle Wiggers is a writer, Web designer, and podcaster with an acute interest in all things tech. When not reviewing gadgets…
iOS 16.5 is bringing two exciting new features to your iPhone
apple launches ios 16 5 new pride wallpapers more wallpaper update

After about a month in the beta testing stage, Apple is finally rolling out iOS 16.5 to the public. This is a surprisingly nice update, as it includes a few new features and some bug fixes.

One of the headliner features of the iOS 16.5 update is the addition of new Pride Celebration wallpapers. This wallpaper can be used for the lock and home screens, and it is meant to honor the LGBTQ+ community and culture. This wallpaper is being released ahead of the Apple Watch Pride Edition Sport Band, which will be available starting on May 24.

Read more
Microsoft’s new Designer app makes generative AI dead simple
A screenshot of Microsoft's new Designer app.

The Microsoft Designer appĀ is now available as a public preview after the brand first announced it in October 2022.

The Designer app is Microsoft's productivity spin on AI art tools such as OpenAI's DALL-E 2, which also gained popularity last year.

Read more
12 iOS 16.4 features that are about to make your iPhone even better
iPhone 14 Pro Max with an iOS 16.4 icon next to it.

While we wait to get our first look at iOS 17 later this summer, Apple has officially released its latest iOS update in the form of iOS 16.4. This is the fourth major iOS 16 update, and there's a surprising amount of new features and goodies to check out.

Following multiple beta versions over the last few weeks, Apple began rolling out the final build of iOS 16.4 to everyone on March 27, 2023. If you have an iPhone and want to know what's new, here's a look at the 12 biggest iOS 16.4 features you need to check out.
Apple Books brings back the page curl effect

Read more