After canceling the DL cameras pre-launch, Nikon says Keymission sales are slow

nikon says keymission sales are slow keymission360 4
Digital Trends
Nikon entered the action camera market in 2016 but the latest financial reports indicate the cameras aren’t selling as well as expected.

In the third quarter results published earlier this week, the company shared an increase in sales compared to the previous third quarter by about three percent but the sales from the first three quarters of the previous year fell in 2017 by about eight percent compared to the same period last year.

The company’s net income also saw big drops, attributed to one-time restructuring costs. Nikon announced in November they would be restructuring in an attempt to adjust to the changing market while still in a financially strong position. That restructuring, which includes a voluntary retirement plan for more than 1,000 employees, comes with a number of up front costs.

But along with the latest numbers, Nikon is also anticipating a decline in sales for the fourth quarter. The company expects lower sales because of both a market slowdown for their measuring instruments and industrial microscopes and slow sales in their consumer imaging products. According to the presentation materials, Nikon said the sales of the action cameras, the Keymission line announced in 2016, were slow and that the company would be reassessing both its research and development as well as its sales strategy.

The Keymission line initially launched with the company’s first 360-degree camera but also includes a more traditional 170-degree wide angle camera and a sort of odd lifelogging 80-degree angle camera.

The full third-quarter financials and comments on the sales of the Keymission line come just after the company announced the DL line would never make it to market. The lineup, though it consisted of advanced compacts with more advanced features than the typical point-and-shoot camera, was axed because of the changing market. Nikon says that, during the restructuring process, they are redirecting their focus to high-end cameras — with the cancellation of the semi-advanced DL line, it is safe to assume that the high-end focus largely means interchangeable lens cameras.

Photography

After controversial video, China bans ‘Leica’ on social media

A video that referenced Tiananmen Square got the name of the camera company Leica banned from the social media platform Weibo. Leica says the video wasn't an officially sanctioned promotion.
Mobile

Which smartphone has the best camera? We found the sharpest shooters

They say that the best camera is always the one you have with you and that makes your smartphone camera very important indeed. Join us for a closer look at the best camera phones available right now.
Photography

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera isn't giving you the results you want, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone can touch.
Photography

Earn more likes on your photos with the best cameras for Instagram

Looking to snap better Instagrams? Instagram doesn't demand high-resolution files, but upgrading your camera can deliver better bokeh and low-light quality. Here our the best cameras for Instagram.
Photography

Light on price but rich on features, these are the best cameras for students

Need pro-level features on a budget? The best cameras for students mix advanced features with a more palatable price point. From $2K entry level full frame cameras to $600 budget picks, here are five of the best cameras for students.
Photography

Photography News: Instagram’s disappearing likes, the best photos of the year

In this week's Photography News, see why Instagram is testing a version that excludes the number of likes a post gets. Also, see the impressive winners from two photography contests and the latest features coming to the Fujifilm X-T3.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robots that eat landmines and clean your floors

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!
Photography

Panasonic Lumix S1R vs. Sony A7R III: Which pixel-shift powerhouse is better?

The Lumix S1R and Sony A7R III are different in design, but similar in performance, and both offer pixel-shift high resolution modes which pull even more detail out of their already high-resolution sensors. Here's how they compare.
Photography

Capture life in every direction with the best 360 cameras

While 360 cameras are still a new technology, that doesn't mean there's not a few that are worth a look. Whether you want to shoot from the middle or just need a simple, affordable option, here are the best 360 cameras on the market.
Photography

These are the best action cameras money can buy, from GoPro to Garmin and more

Action cameras are great tools for capturing videos of your everyday activities, whether it's a birthday party or the steepest slope you've ever descended on your snowboard. These are the best money can buy.
Photography

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Photography

Wet or dry, these rugged waterproof cameras capture your every adventure

Rugged cameras are designed to withstand nature's elements. These waterproof, dustproof, and shockproof shooters can go wherever you take them, making them the perfect travel companions.
Photography

Free your digital memories, and frame them, with the best photo printers

Printed photos are experiencing a revival at the moment, but you don’t need to go to a special lab. Here’s our favorite options for making quality prints, from pocket-sized printers to wide-format photo printers capable of spitting out…
Photography

When you're ready to shoot seriously, these are the best DSLRs you can buy

For many photographers the DSLR is the go-to camera. With large selection of lenses, great low-light performance, and battery endurance, these DSLRs deliver terrific image quality for stills and videos.