The Ozo VR camera won’t be getting a second version as Nokia shifts focus

nokia ozo wont get an upgrade 1
Nokia
The eight-lens $45,000 Nokia Ozo VR camera won’t be getting a second version. On Tuesday, October 10, the Finland-based company announced restructuring plans that effectively discontinue efforts to further the virtual reality camera.

“In digital media, the slower-than-expected development of the VR market means that Nokia Technologies plans to reduce investments and focus more on technology licensing opportunities,” the statement reads. “The unit aims to halt development of further versions of the OZO VR camera and hardware, while maintaining commitments to existing customers.”

The Ozo is a high-end virtual reality camera with a $45,000 price tag that makes the camera off-limits to consumers and focused on professional content development. During a presentation at Mobile World Congress in April, the company announced plans to focus on professional-grade VR equipment along with high-speed wireless and consumer smartphones.

Nokia did not release any hard numbers on the Ozo’s sales but they were slower than expected for the $45,000 camera. At the time of the 2015 launch and major 2016 firmware upgrade, Nokia said that the Ozo was the only option designed specifically for the professional level. The change means the Ozo won’t be seeing more hardware updates, but Nokia says they will continue working with current customers.

The change also means as many as 310 staff members out of Nokia’s 1,090 could lose their jobs. The staffing changes affect Nokia locations in Finland, the U.S., and the U.K.

Instead, Nokia will continue shifting their focus to digital health, an area of growth the company announced a focus on earlier this year to continue growth from the acquisition of Withings in 2016. Investments in virtual reality will be “optimized” — the company says they will focus more on licensing opportunities rather than development.

“Nokia Technologies is at a point where, with the right focus and investments, we can meaningfully grow our footprint in the digital health market, and we must seize that opportunity,” Gregory Lee, president of Nokia Technologies, said in a statement. “While necessary, the changes will also affect our employees, and as a responsible company we are committed to providing the needed support to those affected.”

Nokia’s shifting focus isn’t unusual for the company that launched in 1865 as a paper mill and over the years delved into industries from cable to rubber boots. In 2014, a majority of the company was acquired by Microsoft, leaving the company with Nokia Technologies and Nokia Networks.

Mobile

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.
Mobile

The best Nokia 8.1 cases to keep your phone looking great

With a notch and a powerful midrange processor, the Nokia 8.1 is Nokia's latest great smartphone. But it's no match for concrete. Here are some of the best Nokia 8.1 cases to keep your phone protected.
Product Review

With sapphire glass and analog dials, you'd never know this watch is smart

The world of hybrid smartwatches is getting much larger, and the latest comes from a name with history — New York Standard Watches. In our NYSW GTS Activity Tracker review, we find out what makes this watch special, and why we were so…
Mobile

Walk, run, and stretch with these handy iPhone fitness apps

Working out and getting yourself in shape isn't easy, but it's easier with the right set of apps. These best iPhone fitness apps will help you to track your calories, monitor your sleep, and achieve your fitness goals.
Gaming

Xbox One X vs. PS4 Pro: Which console is more powerful?

Far from cooling down, the console wars are only getting more intense. We compare Microsoft's Xbox One X to Sony's PlayStation 4 Pro to help you decide which premium console is right for you.
Emerging Tech

Light, speed: Lighting kit for DJI Mavic 2 lets you fly and film in the dark

Lume Cube, maker of small battery-powered LED lights for mobile photography, has announced a new lighting kit built specifically for the DJI Mavic 2 -- the first of its kind. Already our favorite drone, this makes the Mavic 2 even better.
Photography

2018 was a terrific year for new cameras. Here are our favorites

This year, we saw the unveiling of several exciting new cameras. We look back at our favorite models -- each delivering something unique, yet all are powerful and feature-rich. Camera fans, rejoice!
Social Media

Instagram’s 2018 year in review shines a light on where our hearts are

What did Instagram users share the most in 2018? A lot of heart emojis, heart face filters, and heart GIFs. The platform recently shared the year's top trends, including hashtags like #fortnite and #metoo along with a few surprises.
Deals

Want a fun, affordable instant camera? The Fujifilm Instax Mini 7S is just $49

Instant cameras have had a surprising resurgence of late, and no brand is better recognized in the instant photo space today than Fujifilm Instax. Walmart is currently offering the Instax Mini 7S for just $49.
Photography

Not just for Lightroom anymore, Loupedeck+ now works with Photoshop

Loupedeck+ can now help photographers edit in Photoshop too, thanks to physical controls for swapping tools, running actions, and more. The photo-editing console expanded to include Photoshop in the list of compatible editing programs.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Computing

Need a monitor for professional photo-editing? These are the very best

Looking for the best monitor for photo editing? You'll need to factor in brightness, color accuracy, color gamut support and more. Fortunately, we've rounded up the best ones for you, to help you make an educated purchase.
Photography

Grit and gear: How Chris Hershman went from retail clerk to music video director

How did Chris Hershman go from working a music retail job to working with bands like NEEDTOBREATHE and Switchfoot? The music video director and filmmaker talks to us about video, tech, and Nikon's new mirrorless.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Booze-filled ski poles and crypto piggy banks

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!