SanDisk unveils record-breaking 512GB SD card for $800 to hold hours of Ultra HD video

About 11 years ago, consumers were scrambling for SanDisk’s bleeding-edge 512MB Secure Digital (SD) cards. This week the company unveiled its new 512GB SD cards, the highest-capacity SD cards ever to hit the market for owners of DSLR cameras, video cameras, or other SD card-friendly devices. The SanDisk Extreme PRO SDXC UHS-I memory card, which retails for $800 a pop, is meant to fulfill the needs of video and photo enthusiasts.

4K Ultra HD is an example of a technology that is pushing us to develop new storage solutions capable of handling massive file sizes,” according to Dinesh Vahal, vice president of product marketing at SanDisk. “The 512GB SanDisk Extreme PRO SDXC UHS-I card is a tremendous advancement that enables professionals to reliably store more content on a single card than ever before.”

Related: Eye-Fi launches Mobi SD card offering wireless image transfer from camera to phone or tablet

Though the half-terabyte SD card has a capacity that’s 1,000 times larger than the 512MB SD card SanDisk unveiled in 2003, it keeps the same physical stamp-like size (0.94 x 1.25 x 0.08 inches). Besides up to 90MB-per-second in write speeds, UHS Speed Class 3 (a minimum write speed of 30MB/s) recording speeds and up to 95MB/s transfer speeds, the new Extreme PRO memory card is also waterproof, temperature-proof, shockproof, and X-ray proof.

Sandisk-Extreme-Pro-512GB

The 512GB card can hold about four hours of 4K Ultra HD video or about a full day’s worth of 1080p video. Put in other terms, it takes about 11 hours to transfer 512GB over a 100BASE-TX Ethernet (100Mb/s) connection. SanDisk’s Extreme PRO SD card also comes in 256GB and 128GB versions.

While physical storage isn’t quite a sexy field, SanDisk’s announcement comes in the aftermath of the infamous hacking of Apple’s iCloud. “So far there’s still a strong preference for local storage,” John Delaney, a senior mobile analyst for IDC, told the BBC. “People just feel more in control and more able to rely on being able to access the content when they literally know where it is. Storing in the cloud means you literally don’t know where it is.”

Technically, SDXC cards can hold up to 2TB, which means SD cards aren’t done “growing” just yet.

Product Review

How does the sleek MateBook X Pro hold up to the modern day competition?

Huawei impressed us with the MateBook X, a solid competitor to the 12-inch MacBook that beat Apple at its own game. Now, Huawei is taking a shot at premium 14-inchers with the MateBook X Pro, but it’s not without oddities – like a…
Photography

From DSLRs to mirrorless, these are the best cameras you can buy right now

From entry-level models to full-frame flagships, many cameras take great photos and video. The best digital cameras, however, push the industry forward with innovative sensors and improved usability, among other things. Here are our…
Home Theater

New TV? Here's where to go to watch the best 4K content available

Searching for content for your new 4K UHD TV? Look no further. We have every major source of the best 4K content, along with the cost, hardware requirements, and features that make each service worth a look.
Gaming

Play your games whenever you want with a MicroSD card for your Nintendo Switch

The Nintendo Switch uses cartridge-based games, but its internal storage may fill up quicker than you would think. Here's what you should consider when picking out a microSD card to expand your Switch's storage capacity.
Photography

Lens Rentals zooms in on the most popular cameras of the year

As 2018 comes to a close, Lens Rentals is taking a look at most popular cameras of the year, based on rental data. While Sony and Panasonic saw more rentals than the previous year, Canon is still the most-rented brand on the platform.
Photography

Luminar’s new libraries don’t even need you to manually import images

Luminar 3's new libraries feature doesn't require importing -- images are automatically added after clicking on a folder. The long-promised libraries feature gives editors a Lightroom alternative with organization tools as well as syncing…
Photography

MIT science photographer isn’t an artist, but her work could fill galleries

Felice Frankel is an award-winning photographer, but she doesn't consider herself an artist. As a science photographer, she has been helping researchers better communicate their ideas for nearly three decades with eye-catching imagery.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Photography

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.
Photography

Photography News: Startup redesigns tripod heads ‘inside out’ for more flexibility

Well, this doesn't look like the ball heads that we've seen before. Instead of designing a tripod ball head with a small cutout, the Colorado Tripod Company created one with most of the ball exposed, allowing for more possible angles.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Photography

Leica targets street photographers with a pricey camera bundle

Described by the camera company as "your perfect companion in the city," Leica's Street Kit comprises a Leica CL camera body, a 23mm (35mm full-frame equivalent) F2 lens, batteries, a handgrip, and a black leather carrying strap.
Product Review

Meet Z6, the breakout star in Nikon's new mirrorless lineup

The Nikon Z6 is the sibling to the new mirrorless Z7 -- but for some photographers, the cheaper Z6 may be the better option. Read where the $2,000 camera beats the $3,400 one (and where it doesn’t) in our Nikon Z6 review.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.