“When people are out having a good time, they don’t want to spend it learning how to avoid taking blurry pictures,” said James Neal, director of marketing for digital imaging products at Sony Electronics. “We’ve engineered our flagship T-series camera with intelligent, automatic features so people can spend more time having fun and less time understanding technology.”
The credit card-sized DSC-T30 offers two anti-blur technologies: Super Steady Shot optical image stabilization protects the image from wobbling and motion while a picture is being taken, and ISO 1000 light sensitivity reduces blur in low-light and noise conditions by enabling the camera to shoot at faster shutter speeds. Sony’s also bolted in its Clear RAW noise reduction system, which combats picture noise in high-sensitivity images. Users can press the image stabilization and high-sensitivity mode buttons “in seconds,” reducing the chance of getting blurry or unusable pictures in difficult conditions.
Or, since Sony is billing the unit as a bit of a party-cam (“ideal for shooting in low-light conditions, such as restaurants, bars and clubs, […] the perfect accessory for even the most discerning “fashionista”), maybe all the technology is more for getting clear snapshots when the photographer can’t stand up steady or walk in a straight line? Yeah sure