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DigitalTrends.com Acquires Embassy Multimedia Consultants

Dan Gaul
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Digital Trends (www.digitaltrends.com), the leading online destination for consumer electronics and technology news, reviews and insights, today announced its acquisition of premiere videogame industry consulting firm Embassy Multimedia Consultants. The top provider of real-world consulting solutions, brand development/marketing support and strategic advice to game developers, publishers, retailers and distributors worldwide, Embassy services dozens of entertainment companies globally, including the biggest names in the business.

Adding Embassy to Digital Trends’ overall portfolio is just another step in DT’s plans to grow its online presence to include new global product and service offerings. The purchase will also help offer the publication’s 40 million-strong monthly readership the best and most complete daily insight into one of the world’s most exciting and fastest-growing entertainment fields. Plans for expansion are already underway, with a new office opening in Atlanta this fall, and several high-profile announcements planned before year-end.

“We’re pleased to welcome Embassy Multimedia Consultants to the family,” said Ian Bell, Chairman and CEO, Digital Trends. “Their winning combination of corporate and consumer outreach to providers of console, casual, PC, mobile, online and massively-multiplayer entertainment only further strengthens the vast capabilities we already offer this rapidly growing, $13.5 billion-dollar market.”

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“It’s a perfect fit – the first name in consumer electronics coming together with the most capable provider of global game industry consulting solutions,” said Scott Steinberg, Managing Director for Embassy Multimedia Consultants. “Combined with Digital Trends’ critically-acclaimed approach to technology biz coverage and strategic development, it’s a win-win situation for everyone involved – especially hardware/software manufacturers and lifestyle content providers.”

The acquisition is effective immediately. For more information, please visit www.DigitalTrends.com or www.EmbassyMulti.com.

About Digital Trends

With 40 million readers each month, DigitalTrends.com is the first stop for everyday readers, working professionals and gadget enthusiasts looking to make sense of how consumer electronics, games, home theater components and other tech-related products fit into their everyday lives. For more information, visit www.digitaltrends.com.

About Embassy Multimedia Consultants

Embassy Multimedia Consultants, Inc. is the multibillion dollar videogame industry’s leading provider of hands-on real-world global consulting solutions. Clients include Electronic Arts, MTV, America Online, Microsoft, Sony, NVIDIA, Disney, Delta and The Academy of Interactive Arts & Sciences. For more information, visit www.embassymulti.com.

Editors' Recommendations

Digital Trends unveils its “Best of CES 2014” Award Winners
best of ces 2014 digital trends awards

Editorial Staff Selects Coolest Products Across 15 Categories with a Spotlight on the “Home” Category
“Best in Show” Awarded to the MakerBot Replicator Mini
PORTLAND, ORE. AND LAS VEGAS – CES – JANUARY 9, 2014 – Today, Digital Trends named the winners of its “Best of CES 2014” awards. Digital Trends editors selected the 20 best products on display at International CES based on their level of innovation, real-world use and design. This year’s awards shine a spotlight on the “Home” category, naming six award winners to celebrate the newly-launched “DT Home” section.
“Digital Trends’ Best of CES awards represent the products that are inspiring to our editors and are what we believe our readers will truly love,” said Ian Bell, Chief Executive Officer and Publisher of Digital Trends. “Digital Trends’ editors aren’t just tech enthusiasts; they’re musicians, sports fans, car buffs and other ordinary people who want products that improve their lives. After a grueling and thorough review of the exciting new products at CES, we’ve identified the cream of the crop; products that are innovative, intuitive, stylish and functional. We congratulate all of this year’s award finalists and winners.”
The winners of Digital Trends’ Best of CES 2014 Awards are:
Best in Show: MakerBot Replicator Mini
Automotive: Chevrolet Performance Data Recorder
Cool Tech: Thalmic Labs Myo Gesture Control Armband
Computing: LG Ultra PC
Gaming: PlayStation Now Streaming Game Service
Headphones: Westone’s W60 in-ear Headphones
Home: Dacor Discovery IQ 48-inch Dual-fuel Range, Flir FX portable Wi-Fi Camera, Kolibree Connected Toothbrush, Netatmo Thermostat, Samsung Chef Collection Dishwasher, Withings Aura Wake-up Light
Home Theater: Audio: Philips Fidelio E5 Wireless Surround Speaker System
Home Theater: Video: LG 77-inch Curved OLED
Mobile: Mophie Space Pack
Photography: Sony FDR-AX100 Handycam
Smartphone: Huawei Ascend Mate 2
Sports and Fitness: Razer Nabu Fitness Band
Tablet: Samsung Galaxy Note Pro 12.2
Wearable Tech: Pebble Steel Smartwatch
To read more about the winning products, please visit www.digitaltrends.com/ces/best-of-ces/. For all of Digital Trends’ CES coverage, please visit www.digitaltrends.com/ces/.
About Digital Trends
Digital Trends is a leading consumer technology publisher. Its purpose is to demystify technology to help consumers navigate an increasingly digital world. Digital Trends’ easy-to-understand product reviews, entertaining news and videos and user-friendly site serve more than 16 million unique visitors each month and four million mobile users. In addition, 89 million unique visitors access Digital Trends’ content monthly through partners including FOX News and more than 200 broadcast news stations. Digital Trends is headquartered in Portland, Oregon, and has an office in New York City. For more information, visit www.digitaltrends.com and follow @DigitalTrends on Twitter and Facebook.
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Press contact:
Jaime Cottini for Digital Trendspr@digitaltrends.com503.342.2890
 

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Digital Trends Announces New Vice President of Sales, Expansion of Sales Efforts

Digital Trends is proud to announce the appointment of a new Vice President of Sales, Sean Cullinane, formerly Vice President of National Sales at CBS Interactive’s CNET Networks. With this new hire, Digital Trends is now poised to solidify its sales position as the leading technology lifestyle resource online.  Digital Trends has grown exponentially year over year, and the site has recently partnered with leading brands including Yahoo, Sams Club and Fox News.
Cullinane’s new role will focus on providing daily oversight for strategic partnerships and business development initiatives – building out an expanded sales program to target the site’s affluent and mainstream audience. Having led CNET’s sales efforts for the past nine years, Cullinane brings with him a wealth of knowledge and passion for innovation that has become synonymous with his success.  In addition to guiding Digital Trends’ transition into direct selling, Cullinane plans to leverage his 14 years of media experience to reposition the Digital Trends sales team as both an industry leader and established advertising force in the online tech media space.  
“Sean Cullinane is uniquely qualified to bring Digital Trend’s into its next phase of strategic sales efforts” said Ian Bell, CEO and Publisher of Digital Trends. “His background and experience is the perfect fit for our site, and we are looking forward to seeing his leadership and passion in action.”
“As a member of site’s core audience, I appreciate the unique point of view that Digital Trends brings to tech media, putting performance and style on an equal footing and making tech more accessible to everyone.” said Cullinane.
Cullinane’s prior positions also include account management roles at RollingStone.com and Ziff Davis, Inc. where Cullinane cultivated a keen ability for uncovering potential and a natural eye for developing talent.
ABOUT DIGITAL TRENDS
Embracing the high-tech lifestyle, Digital Trends is the most trusted online resource for consumer electronics news, reviews, previews and insight for both the mainstream shopper and early adopter. Providing over 4 million unique visitors each month with easy-to-understand content and a user-friendly layout, the site is an authoritative source on all things electronic.  A one-stop shop for trend leaders, early adopters and mainstream shopper, Digital Trends is the definitive guide to technology that blends editorial reviews on style and functionality with interactive advice from seasoned professionals and pioneers in the field. Digital Trends is among the fastest growing technology lifestyle websites. For more information, please visit www.digitaltrends.com

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Yahoo inc. adds Digital Trends to short list of tech content providers.

Starting this September, Digital Trends will provide Yahoo with a continuous stream of articles from the world of tech ranging from daily industry news, in-depth interviews and cover stories to how-to and buying guides.

“We are excited to be among a group of news authorities like Reuters, the Associated Press, AFP and others,” said Ian Bell, Chairman and CEO, Digital Trends. "This is a great partnership for both parties"

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