According to new research, going blue could get you more Instagram Likes

instagram photos not showing up anymore in twitter how s 1 billion sale helps other photo sharing startups ab5366e4e8

It’s very easy to fall in love with Instagram, if you’re not already on the bandwagon. You get to express your artistry through beautifully filtered square images and you get to enjoy feedback from other users in the community. Don’t lie, you want the Likes as much as anyone else does.

To figure out exactly what drives social engagement on the photo-sharing site, visual analytics and marketing platform Curalate studied over eight million Instagram posts using custom algorithms that analyze over 30 image specifications – background ratio, dominant color, lightness, and saturation, among others – and how all of them combined produce a high-quality Instagram image worthy of Likes.

Some of Curalate’s findings are that the most popular Instagram images include tons of background space and high levels of texture. However, the most interesting of all is the discovery that pictures that have blue as the dominant color are considered Instagram gold.

The bluer, the better

According to the case study, Mostly-blue images receive 24 percent more likes than photos with high concentrations of reds and oranges. This actually makes a lot of sense, considering that red is commonly associated with immense passion, and that can easily translate to extreme agitation. Blue, on the other hand, is calm, peaceful, and relaxing, which bodes well for users who habitually check their Instagram feeds to blow off some steam from a highly stressful day.

Curalate Instagram case study - dominant color

In terms of color composition, Instagram photos that have single hue dominance perform really well, especially those that have more than 40 percent of the same color. Although this is true, 90 percent of the Instagram images Curalate examined only have less then 20 percent single hue dominance.

Curalate Instagram case study - number of colors

And while bright and bold colors capture a lot of attention in real life, on Instagram, images with 0 to 15 percent saturation (or little color) produce 18 percent more likes than vibrant images, which have 20-40 percent saturation.

Curalate Instagram case study - saturation

What else can make or break your Instagram photo?

Background space actually has a lot to contribute to a photo’s likeability because it gives the eyes ample rest time while looking at the picture. Curalate has found that images that feature over 90 percent of background space tend to have larger audiences on Instagram. However, 70 percent of images they analyzed yielded less than 20 percent background space.

Curalate Instagram case study - background space

Instagram has a lot of love to give for clear, well-lit imagery – people generally want to know what they are looking at, so naturally dark images are low on like count. Images with 65-80 percent lighting receive 24 percent more likes than dark photos that have less than 45 percent lighting.

Curalate Instagram case study - lightness

Finally, adding textures to your Instagram shots will prove beneficial in your quest for popularity on the site, as photos that have them in high levels retrieve 78 percent more likes than those that have hardly any.

Curalate Instagram case study - texture

Clearly, if you want to receive a bunch of likes for your posts regularly, you may need basic photo composition lessons. But it seems like Curalate’s research are geared toward serving the business sector, whose members may deem “likes” as a special type of currency. While the first Instagram ad has proven to be successful in its first week, there’s definitely a lot of room for improvement. According to Curalate’s CEO Apu Gupta, Likes are actually hard to come by on Instagram – 65 percent of images on the site only receive somewhere between 0 and 10 likes. “By making a few small tweaks, brands looking to connect with consumers on visual sites like Instagram can see their engagement skyrocket, resulting in increased customer loyalty and more importantly, sales.”

Product Review

The Huawei Mate 20 is the Stephen Baldwin of smartphones, and that’s OK

The Huawei Mate 20 exists in the shadow of its more desirable sibling, the Mate 20 Pro. That doesn’t mean it’s not worth your time though, and it actually has some features that are more preferable than those on the Pro.

Upcoming Samsung Galaxy S10 models may have two, three, or even four rear lenses

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.

Turn your desk into a command center with the best ultrawide monitors

Top of the line ultrawide monitors have the deepest curves, the sharpest colors, and the biggest screens on the market. You’re going to want one, sooner or later. So why not sooner? These are the best ultrawide monitors you can buy now.
Social Media

Instagram’s new Close Friends List lets you decide who should see your Story

Have a story to share, but don't want to send it to everyone? Instagram now offers a close friends list that will allow users to share stories with only the users included on that list.
Social Media

Survey of teens says social media lets them connect with friends and get support

A survey of teenagers shows the ways that social media sites can be beneficial to them, like feeling more connected to their friends, the ability to interact with different people, and as a venue to get support when they are struggling.
Social Media

Hotel chain offers an Instagram ‘sitter’ who will post photos for you

If the pressure to post stunning Instagram photos is ruining your vacations, then how about hiring a local Instagram influencer to do the job for you while you go off and enjoy yourself? Well, such a service now exists.
Social Media

Ride the rails and share your stories with Amtrak’s new social media residency

Amtrak is looking for travel fans with a knack for telling stories on social media. The new Amtrak social media residency program wants amateur travelers to share photos, video, and written content from aboard long-distance trips.
Social Media

Hangouts isn’t being hung out to dry in 2020, Google says

According to a report, Google may shut down Google Hangouts by 2020. While Hangouts was once Google's top-tier messaging app, the app has since been neglected in favor of Android Messages.
Social Media

Tumblr bans nudity to create ‘a safe place for creative expression’

Tumblr will soon no longer allow images with adult content. The company says the change is one that's designed to help more creators feel comfortable sharing on the platform, but admits the change won't happen overnight.
Social Media

Members can share the same Story with Facebook’s new Group Stories

Facebook Group members can now view and share Group Stories. Unlike the Stories for an individual user, the new tool allows members to contribute to the same Group Story, if the feature isn't turned off by an admin.
Social Media

You can now share saved Facebook posts with a Pinterest-like collection tool

Facebook collections can now be shared with friends if you also want to allow them to contribute to the list. Facebook is rolling out an update that allows users to add a contributor to their collections, or lists of saved Facebook posts.

Broadway actor tells Kanye West to get off his phone during opening night

Theater actors can get understandably upset when they spot someone in the audience fiddling with their phone instead of watching the show. The other night that audience member was Kanye West, and he got called out for it.
Social Media

This event topped Facebook’s biggest moments of the year — again

As the year comes to a close, Facebook is looking back on what users discussed most over the last year. For two years in a row, International Women's Day topped the list. So what else is on the list?
Social Media

This band owns Twitter, according to list of top accounts and tweets for 2018

What was the biggest buzz on Twitter in 2018? Twitter's 2018 Year in Review highlights the biggest tweets, accounts, and hashtags. The most-tweeted celebrities, movies, TV shows, athletes, politicians and more in Twitter's 2018 trends.