With features for your eyes, ears, and… fingers, Digisocial wants to be your all-in-one social network

digisocial landing

As played out as the “if ___ had a baby with ___ you’d get ___” is, it’s the best way to describe Digisocial. Cross Instagram and Soundcloud with a dash of SoundTracking, and you’ll get Digisocial. The gap between video and photography apps is what the new app is trying to fill.  

There’s two emerging pain points that Digisocial wants to solve. First, it’s expensive to maintain most smartphones these days. Second, mobile users want a quick, easy, and efficient way to communicate with each other. And the latter we’ve noticed is bound to break out to be the next biggest breakout industry this year in mobile. All you have to do is look at the messaging apps being used today, and Facebook’s aggressive strategy to capture a share of the mobile messaging market.


Digisocial takes photos that you’ve taken on your phone or from the Web and combines them with sound clips – it’s also less data-intensive to stream audio than a YouTube video for instance. Instead of pulling in music, which is SoundTracking’s claim to fame, the app wants you to record everyday sounds that could accompany a photograph that you’ve just taken with your iPhone. And naturally, you’ll find Instagram-like photo filters to boot. All the content created on the app can then be share through your Digisocial profile where friends can view and interact with your content.

The app isn’t entirely focused on media experiences however, and is also diving into messaging territory. “We deliver the full-fledged social network, but we also give people at the same time, the ability to send hi-def instant voice messages recorded in real time and uploaded to each other along with text and photos,” Digisocial VP Marco Mereu says. Users can chat with Digisocial friends through push-to-record voice messaging and comments, while browsing your friend’s profiles.

First and foremost, Digisocial is a social network — something Mereu makes clear, and says it necessary in the face of acquisitions and partnerships that leave users with fewer and fewer social networking options. For instance Pinterest just acquired Punchfork and shut the app down indefinitely. The consequence is that we’re left hanging with these platforms that pocket revenue from what they know about you and your interests. “Even if you know that your information is being shared, your content is being shared and basically used in any way they want, people don’t really have any other choice and continue to use it.”

Mereu emphasized the app’s strict policy over its users’ privacy. Digisocial takes a completely different approach. “We don’t view users as products,” Mereu says. “We don’t serve ads, we don’t serve content directly at a user, we don’t utilize those ad mechanics, we don’t share our user’s information with third parties.” He says that the user’s content belongs to the user, which is a policy privacy-minded users would support. He adds, “We think Digisocial is going to give users the same level of quality as the popular social networks, but give them the ability to control their own content.” 

Emerging Tech

This startup will sequence your entire genome for free — but there’s a catch

Want to get your DNA sequenced but don’t want to shell out the hundred bucks or so to do so? A new startup called Nebula Genomics offers you the opportunity to have it done for free.

Latest SMS breach could allow hackers access to your online accounts

A new security breach that exposed more than 26 million text messages could be a huge nightmare for users relying on two-factor authentication. Many of the SMS on the database contained security codes and account reset links.

Want to keep connected on the road? Here are 5 ways to add Bluetooth to your car

The best way to make an old ride feel young again is to bring it up speed with the 21st century. Here's how to properly add Bluetooth to your vehicle, via independent kits, vehicle adapters, or aftermarket head units.
Home Theater

What is MHL, exactly, and how does it work with your TV?

There are more ways to mirror your smartphone or tablet to your TV than you might think. Check out our rundown of MHL for everything you need to know about the wired protocol and its myriad uses.
Social Media

Dine and dash(board): Make a Yelp reservation from your car’s control panel

Already in the car, but can't decide where to eat? Yelp Reservations can now be added to some dashboard touchscreens. Yelp Reservations searches for restaurants within 25 miles of the vehicle's location.

Hackers sold 120 million private Facebook messages, report says

Up to 120 million private Facebook messages were being sold online by hackers this fall. The breach was first discovered in September and the messages were obtained through unnamed rogue browser extensions. 
Social Media

Facebook opens pop-up stores at Macy’s, but they’re not selling the Portal

Facebook has opened pop-up stores at multiple Macy's, though they're not selling Facebook's new Portal device. Instead, they're showcasing small businesses and brands that are already popular on Facebook and Instagram.

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. You're in luck -- we've gathered 23 of the best subreddits to help…
Social Media

Facebook Messenger will soon let you delete sent messages

A feature coming to Facebook Messenger will let you delete a message for up to 10 minutes after you send it. The company promised the feature months ago and this week said it really is on its way ... "soon."
Social Media

Pinterest brings followed content front and center with full-width Pin format

Want to see Pinterest recommendations, or just Pins from followed users? Now Pinners can choose with a Pinterest Following feed update. The secondary feed eliminates recommendation and is (almost) chronological.
Smart Home

Facebook's Alexa-enabled video-calling devices begin shipping

Facebook's Portal devices are video smart speakers with Alexa voice assistants built in that allow you to make calls. The 15-inch Portal+ model features a pivoting camera that follows you around the room as you speak.
Social Media

Vine fans, your favorite video-looping app is coming back as Byte

Vine fans were left disappointed in 2017 when its owner, Twitter, pulled the plug on the video-looping app. But now one of its co-founders has promised that a new version of the app, called Byte, is coming soon.

Social media use increases depression and anxiety, experiment shows

A study has shown for the first time a causal link between social media use and lower rates of well-being. Students who limited their social media usage to 30 minutes a day showed significant decreases in anxiety and fear of missing out.
Social Media

Twitter boss hints that an edit button for tweets may finally be on its way

Twitter has been talking for years about launching an edit button for tweets, but it still hasn't landed. This week, company boss Jack Dorsey addressed the matter again, describing a quick-edit button as "achievable."