Don’t just like: Give. Facebook flips the switch on donate button for nonprofits

facebook fundraising tools
Facebook is making it easier than ever to create fundraising campaigns on its platform. The social network has launched a set of tools that allow you to raise money from your Facebook friends to donate to a registered U.S. 501(c)(3) nonprofit charity of your choice.

Starting Thursday, a selection of Facebook users will be able to create campaign pages that contain a personal story, a fundraising goal, and a donate button that lets others contribute with a few clicks. Unlike in the past, when users were forced to post links to external websites or crowdfunding platforms, the new tools allow all the actions to be performed on Facebook. Additionally, each time someone donates, they will be prompted to share the campaign or invite others to join. The donate button will be integrated into each new status and reshare that is posted on the platform.

Facebook announced the news in a video that contained example campaigns for popular charities including the World Wildlife Fund, and World Food Program.

“Fundraisers allow nonprofit supporters to set up a dedicated page to share their story, tell others about a nonprofit’s mission, and rally around a fundraising goal,” the post announcing the feature reads. “We can’t wait to see how people support the causes they care about most.”

The rollout of the fundraising tools will see them made available to all U.S. users over the coming weeks. Globally, Facebook users from 39 countries will be able to donate to personal campaigns. A featured Facebook fundraiser for Girls Prep Charter School in South Bronx, New York, is already up and running.

Facebook stepped up its focus on charitable donations last year by introducing new features specifically aimed at nonprofits on its platform. The tools allowed organizations to add a donate button to their Facebook pages — in order for users to easily contribute funds using a credit card or PayPal account — and to track engagement for a particular campaign using analytics.

Social Media

Nearly 75 percent of U.S. users don’t realize Facebook tracks their interests

Did you know Facebook tracks your interests, including political and multicultural affiliations? According to a recent Pew study, 74 percent of adult users in the U.S. have no idea Facebook keeps a running list of your interests.
Smart Home

The best smart locks turn your phone into a key

A good smart lock should offer a combination of security and convenience. Fortunately, these devices keep your home protected, your family safe, and your belongings secure from possible intruders.

Delete tracking cookies from your system by following these quick steps

Cookies are useful when it comes to saving your login credentials and other data, but they can also be used by advertisers to track your browsing habits across multiple sites. Here's how to clear cookies in the major browsers.

Our favorite Windows apps will help you get the most out of your new PC

Not sure what apps you should be downloading for your newfangled Windows device? Here are the best Windows apps, whether you need something to speed up your machine or access your Netflix queue. Check out our categories and favorite picks.

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.

Photoshop fail gives Aussie leader two left feet in official portrait

The Aussie prime minister doesn't have two left feet, despite an official photograph of the leader and his family suggesting otherwise. It was, of course, a Photoshop fail, and the embarrassing snafu was soon trending on Twitter.
Social Media

Instagram now lets you post to multiple accounts in one tap

Instagram for iPhone now lets you post to multiple accounts at the same time. It's not the regram feature that many users have been asking for, but it could prove useful for some users who manage more than one profile.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.
Social Media

Invite your friends — Facebook Events can now be shared to Stories

Facebook is testing a way to make plans with friends to attend an event -- through Stories. By sharing an event in Facebook Stories, users can message other friends interested in the event to make plans to attend together.
Social Media

A quick swipe will soon let you keep bingeing YouTube on mobile devices

The YouTube mobile app has a new, faster way to browse: Swiping. Once the update rolls out, users can swipe to go to the next (or previous) video in the recommended list, even while viewing in full screen.

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Social Media

Twitter extends its new timeline feature to Android users

Twitter users with an Android device can now quickly switch between an algorithm-generated timeline and one that shows the most recent tweets first. The new feature landed for iPhone users last month.
Social Media

YouTube to crack down on dangerous stunts like the ‘Bird Box’ challenge

YouTube already bans content showing dangerous activities, but new rules published by the site go into greater detail regarding potentially harmful challenges and pranks, including certain blindfold- or laundry detergent-based stunts.