Facebook's algorithms will soon downgrade live videos that are anything but

facebook to penalize non live videos 54889642 ml
Weedezign / 123RF
Facebook’s live videos tend to draw more interaction with the unedited content and notifications to followers — and the social media platform is working to keep it that way. Facebook recently added restrictions to their Live API policy that prohibits pushing a static image as a live video, including looping animations and live polls.

The changes are to the Live API Facebook Platform Policy, which spells out how third-party developers can use the platform’s streaming capability within their own apps. The policy now prohibits using the system to post photos, whether single, looping, or animated, as well as using the live platform to poll users, using the viewer’s emoji interactions to tally up votes.

Users that violate the new terms are risking lower visibility, and Facebook says that users who repeatedly violate those terms could have restricted access to the live streaming feature. An exception, for now, is countdowns to real events, Facebook told TechCrunch.

The policy changes come after Facebook announced late last year that poll type live videos would be seeing reduced visibility in the news feed after users said they didn’t find the live polls very interesting. Facebook began ranking live videos differently in the news feed over prerecorded videos in March 2016, prioritizing live videos over videos that were live but are no longer streaming. At the time, data suggested that users were three times more likely to view live videos than previous streams that have ended.

Facebook has been concentrating efforts on refining live streaming, expanding from pages only to personal profiles and the ability to broadcast from a computer and not just a mobile device. Out of the professional pages using Live, media companies, on average, share 18 times more live videos than other types of pages.

The Live API policy also says developers can’t design apps that will allow users to stream to Facebook while also streaming to another platform, and that any prerecorded content must be designated as such.

Home Theater

AT&T’s WarnerMedia streaming service: Everything we know about it so far

AT&T is joining the streaming video environment with a service that will bundle HBO, WarnerMedia cable channels, and Warner Bros.' feature films on a single platform. Here's everything we know about the WarnerMedia streaming service so far.
Podcasts

5 Gaming Trends from E3 2019

Mobile technology is finally advancing out of the standard form we've become used to. The Samsung Galaxy Fold is one example of further innovation and possibly a redesign of how we communicate and interact with our devices. Will 5G…
Social Media

Will this deepfake of a power-hungry Zuckerberg make Facebook rethink fake news?

Just how committed is Facebook to earlier statements on leaving deepfake videos intact but demoted? A fake video of Mark Zuckerberg proclaiming power over your data has lasted for four days on the platform.
Deals

Amazon drops up to $50 off Ring video doorbells for its Father’s Day sale

Ring makes some of our favorite smart video doorbells, and Amazon has some nice discounts on a handful of its top-rated devices ahead of Father's Day. If you're after a last-minute gift for a security-conscious dad, check these out.
Mobile

Whether you speak best with emojis, GIFs, or words, you can chat with Kik

The easy-to-use Kik has the look and feel of an SMS text messenger, but with plenty of appealing perks. With only a user name as an ID, Kik lets you exchange messages, photos, videos, sketches, emoji, and more with others on the platform.
Smart Home

Facebook says new Portal video-chat devices are coming in the fall

A Facebook executive has revealed the company is gearing up to refresh its video-calling smart displays later this year. The Portal and Portal+ devices launched to lukewarm reviews toward the end of last year.
Social Media

With its latest tool, Facebook is out for blood (donations, that is)

Facebook users in the U.S. will soon start seeing notifications when area blood centers are in need of donations. The newly expanded Facebook Blood Donation tool mixes alerts with details on where to donate, along with how to invite…
Social Media

Here's how to unblock someone on Facebook when you've had a change of heart

Maybe you were a little too hasty blocking that one person on Facebook ... or maybe you just want to do a little spying to see what they're up to. Either way, you can fix the situation easily. Here's how to unblock someone on Facebook.
Social Media

Need a new Identity? Here's how to change your name on Facebook

There comes a time when everyone must change their online name for one reason or another. Check out our quick guide on how to change your name on Facebook in under five minutes without all the expected fuss or digital hoops to jump through.
Social Media

Here's how to link your Instagram, Facebook accounts for social syncing

Instagram and Facebook go hand in hand. Here's how you can make the most of the superior integration offered by the two social media behemoths, which should help your pics gain more exposure in the long run.
Social Media

These are the best ways to make your own animated GIF to share

Love sharing GIFs with your friends and peers, but wish you could make your own? Here's how to do so in Photoshop, or using a few other methods that don't require you to shell out a premium fee with each calendar year.
Social Media

Facebook will pay to spy on you, but you can make more money elsewhere

Facebook's new Study app will track how you use your phone and provide that data to the social media giant. The company will even pay you for it — but likely not very much, especially compared to the market rate for your personal…
Social Media

Zuckerberg may have known more about Facebook’s privacy scandal than we thought

In the midst of an ongoing investigation into Facebook's Cambridge Analytica privacy scandal, a new report suggests that Facebook founder and CEO Mark Zuckerberg may have known about the company's much-criticized approach to privacy.
Mobile

Bored with your Snapchat username? Here's how to change it

We've all been there. You're setting up a new account and just type in whatever pops into your head as a username. Then, later on, you realize that was a mistake. Here's how to change your Snapchat username.