The NFL is changing its social media policy again

Verizon NFL deal
FF Swami/Flickr
Back in October, the National Football League decided to crack down on the perceived “wild west” usage of social media by its teams, stating that that they could be fined up to $100,000 for posting certain types of media online during the game. Basically, teams couldn’t post any type of media that they came up with on their own; certainly no live streaming via Periscope or the like. They had to wait for “official” media to show up on the league servers.

The league has long been known as the “No Fun League” to fans who complained that it was too strict on things like touchdown celebrations and the height of socks, and this ruling did nothing to dispel that concept. Teams even trolled the NFL on their own:

The NFL Players Association spokesman took notice of this:

Now the NFL has seen the light. Yahoo Finance obtained a memo from the League to member Clubs detailing the updated procedural changes, which go into effect straight away. They pointedly apply to the big name platforms like Twitter, Facebook, Snapchat, Periscope, and YouTube.

The memo says the changes “are consistent with objectives we have discussed with Clubs, including growing League and Club presences on social media, and evolving our national and local model while best positioning the NFL for long-term success.” Translated, that means the backlash from fans and media was too much of a headache, and the league has to embrace this newfangled social media stuff because it’s not going to go away anytime soon. After all, Twitter carries games live.

The new updated policy also highlights a “test” deal between the NFL and Giphy. In effect until June of next year, it makes Giphy the official GIF provider of the league. Or, as the NFL put it in Yahoo Finance, “The source of high quality and authentic NFL GIFs of ancillary game and historical/iconic content.” The NFL loves officially licensed agreements — look for this one to remain in place if it runs smoothly.

The NFL has also changed the number of videos a team can post on game day, from eight to 16 per platform. And teams are now allowed to post certain types media during the “game window,” which is from kickoff until an hour after the game ends. Yahoo Finance says they can post images from the game such as halftime, sideline shots, fan shots and the like. TD celebrations are okay, but no in-game play footage is allowed. In other words, Cowboys star rookie QB Dak Prescott can score on a 5-yard run, but teams can only show him spiking the ball or doing some type of post-TD celebration.

However, TechCrunch mentions that “Teams can now post five ‘snaps’ of live game action to Snapchat per game. Previously they were not allowed to post any snaps. Whether intentional or not, this rule makes Snapchat the only place to get ‘live’ game footage outside of a TV broadcast or GIFs and videos created by the NFL itself.”

With the league having TV ratings issues, it had to do something to correct this fumble from a couple of months back. Streaming and social media is the go-to platform for the present and the future, and the NFL will have to look long and hard and how its product gets consumed on the traditional platforms of choice, radio and TV.

Movies & TV

In the new Hellboy clip, a giant problem leaves our favorite demon unimpressed

Hellboy is returning to the big screen in April 2019, with Stranger Things actor David Harbour taking on the title role. Here's everything we know so far about the reboot of the franchise.
Movies & TV

Stranger Things season 3 is coming! Here’s everything we know so far

With a sophomore season as strong as its first, Stranger Things is now moving on to season 3. Here's everything we've learned so far about the Netflix series' upcoming third season, premiering in July 2019.
Social Media

New Zealand attack shows that as A.I. filters get smarter, so do violators

The shootings in Christchurch, New Zealand were livestreamed to social media, and while stats show networks are improving at removing offending videos, as the system improves, so do the violators' workarounds.
Movies & TV

James Gunn will return to direct Guardians of the Galaxy 3 after all

Eight months after firing director James Gunn due to a series of off-color social media posts, Disney has rehired the filmmaker to guide the Guardians of the Galaxy on their next adventure.
Social Media

Yep, it’s not just you. Facebook, Instagram, and WhatsApp are down for many

Facebook's family of apps has been suffering issues for much of the day. Instagram, WhatsApp, Facebook Messenger, and Facebook itself have been out of action for users around the world, with the company scrambling to sort it out.
Social Media

Facebook may soon let you watch live TV with friends in Watch Party

Facebook Watch Party is designed to allow friends to watch together, even when they can't be in the same physical space. Now, that feature could be expanding to include live TV. Facebook announced a test of the feature, starting with live…
Social Media

Federal investigation digs into Facebook’s data-sharing deals

Facebook confirmed it is cooperating with a federal criminal investigation. According to a report, the company is under investigation for sharing user data with smartphone and tablet companies.
Social Media

Facebook explains its worst outage as 3 million users head to Telegram

Facebook, if you didn't already know it, suffered a bit of an issue on Wednesday, March 13. An issue that took down not only its social networking site, but also Instagram, WhatsApp, and Messenger. On Thursday it offered an explanation.

Snapchat could soon let you play games in between your selfies

If a new report is accurate, Snapchat will be getting an integrated gaming platform in April. The platform will feature mobile games form third-party developers, and one publisher is already signed on.
Social Media

Twitter is testing a handy subscription feature for following threads

Twitter has recently started testing a feature that lets you subscribe to a thread so that you’ll no longer need to like a comment or post to it yourself in order to receive notifications of new contributions.
Social Media

Your Google+ public content will remain viewable on the web, if you want it to

Google's failed social network — Google+ — will soon be wiped from the internet, but there's a team of volunteers working right now to save its public content for the Internet Archive.

There’s more space on MySpace after ‘accidental’ wipe of 50 million songs

MySpace is no longer a safe refuge for music and media produced in the 2000s. It said that almost any artistic content uploaded to the site between 2003 and 2015 may have been lost as part of a server migration last year.

Intel and Facebook team up to give Cooper Lake an artificial intelligence boost

Intel's upcoming Cooper Lake microarchitecture will be getting a boost when it comes to artificial intelligence processes, thanks to a partnership with Facebook. The results are CPUs that are able to work faster.

Insta-checkout? New Instagram service lets you shop without leaving the platform

Shopping on Instagram no longer means leaving the platform to checkout in a web browser. Instagram checkout launched in beta today with a handful of retailers, allowing users to checkout without leaving the app.