Skip to main content

Pinterest presents search results based on your gender to attract more men

Right now, around 70 percent of the people who visit Pinterest are female, but more and more male visitors are appearing — the social media site reports that the number of men using the portal regularly doubled in the last year. Now Pinterest is aiming to attract even more male users with the launch of a new set of smart search tools.

As part of the Guided Search feature Pinterest introduced last April, it’s now filtering results based on your gender. That means if you’re looking for watches, bikes, shoes or fitness gear then you’re going to see a much more relevant set of results based on whether you’re a man or a woman. In theory, that should give guys an easier time filtering out all of the content with a more feminine angle.

Recommended Videos

You’ll still be able to override the feature if you want to see everything on offer or you’re searching for a gift for your partner. A company spokesperson told TechCrunch that the goal is to surface more relevant results and make the site as useful as possible to the fast-growing male demographic, those people searching for clothes, technology, travel, gadgets and outdoor gear.

“For example, say you’re looking for a new watch,” explains Pinterest. “Before when you searched Pinterest for ‘watches,’ your results would include mostly women’s timepieces. But now, men will see Pins and guides inspired by what other guys have Pinned, and everybody’s results should feel a lot closer to what they’re looking for.”

Pinterest is promising more new search features in the near future as it looks to capitalize on the influx of male users, particularly outside the U.S. — the site does offer something distinctively different from other types of social networks, but like any other platform it has to work out a way to reduce the noise and give users the most relevant content.

David Nield
Former Contributor
Dave is a freelance journalist from Manchester in the north-west of England. He's been writing about technology since the…
Bluesky finally adds a feature many had been waiting for
A blue sky with clouds.

Bluesky has been making a lot of progress in recent months by simplifying the process to sign up while at the same time rolling out a steady stream of new features.

As part of those continuing efforts, the social media app has just announced that users can now send direct messages (DMs).

Read more
Reddit just achieved something for the first time in its 20-year history
The Reddit logo.

Reddit’s on a roll. The social media platform has just turned a profit for the first time in its 20-year history, and now boasts a record 97.2 million daily active users, marking a year-over-year increase of 47%. A few times during the quarter, the figure topped 100 million, which Reddit CEO and co-founder Steve Huffman said in a letter to shareholders had been a “long-standing milestone” for the site.

The company, which went public in March, announced the news in its third-quarter earnings results on Tuesday.

Read more
Worried about the TikTok ban? This is how it might look on your phone
TikTok splash screen on an Android phone.

The US Supreme Court has decided to uphold a law that would see TikTok banned in the country on January 19. Now, the platform has issued an official statement, confirming that it will indeed shut down unless it gets some emergency relief from the outgoing president.

“Unless the Biden Administration immediately provides a definitive statement to satisfy the most critical service providers assuring non-enforcement, unfortunately TikTok will be forced to go dark on January 19,” said the company soon after the court’s verdict.
So, what does going dark mean?
So, far, there is no official statement on what exactly TikTok means by “going dark.” There is a lot of speculation out there on how exactly the app or website will look once TikTok shutters in the US.

Read more