Skip to main content

Coming soon to a Twitter feed near you: Promoted Tweets

Coca-Cola promoted tweetEarlier this year, a Twitter memo leaked revealing how the site planned to implement a major advertising campaign. The document made mention of “Promoted Tweets”, which until now hadn’t been fully introduced to your Twitter stream. But now, they are reportedly just around the corner from fully hitting your feed. So if you thought Twitter was inundated with ad-like Tweets before, just you wait. According to Financial Times, Twitter is in meetings to wrap up the details of the service, which could roll out over the next two months.

This new ad scheme would be different than current ad-like posts because you would be subjected to Promoted Tweets from accounts your profile isn’t associated with. Companies would pay for the ability to interrupt your feed–regardless of whether or not you follow them–which is obviously a valuable service that turns Twitter into a very different, even more marketing-focused platform.

Twitter has been investing in adding significant advertising opportunities to its platform for awhile, and these ambitions have been no secret. Promoted Accounts were a significant addition, allowing companies to pay to have their Twitter stream suggested to users in the “Who to Follow” column. But despite any baby steps Twitter has tried to take with its marketing options, users backlash has been significant. Expanding its “promoted” concept isn’t the only new advertising element that is likely to hit Twitter in the very near future. The site is also considering introducing a Groupon-like client that would run time-limited deals, as well as specialized accounts for “media management” that would allow businesses to compose and schedule tweets in advance.

Twitter has been relatively forthcoming with such alterations, saying it would remove anything that doesn’t improve the user experience or serve its product. But these are some big, bold changes, and if users rebel it could be detrimental for Twitter to abandon this revenue plan.

Editors' Recommendations

Molly McHugh
Former Digital Trends Contributor
Before coming to Digital Trends, Molly worked as a freelance writer, occasional photographer, and general technical lackey…
How to use Twitter Circle to limit who sees your tweets
A person's hands holding a smartphone as they browse Twitter on it.

Now that Twitter Circle has officially launched globally, you're probably wondering how to use it and what it actually lets you do. Twitter Circle essentially lets you tweet to a specific audience on Twitter, an audience in which all the members are picked by you. That way, you don't have to tweet your shower thoughts and hot takes to everyone on the bird app. You can keep it just between you and a bunch of your favorite fellow Twitter users.

In this guide, we'll go over everything you need to know about Twitter Circle, including what it is, how to set it up, and how to send a tweet to your own Twitter Circle.

Read more
Edited tweets may be coming to your Twitter timeline soon
Twitter app on the OnePlus 10T.

You may soon see edited tweets on your timeline because Twitter has begun testing its Edit Tweet feature.

On Thursday, Twitter offered up an update on its long-awaited tweet editing feature via a tweet and a blog post. Twitter published a blog post that details the nature of the test and what the current version of the Edit Tweet feature entails.

Read more
How to use Twitter Analytics
Twitter app on the OnePlus 10T.

If while using Twitter you find yourself curious about the level of engagement your tweets are actually getting, you may want to take a closer look at your tweet analytics. The number of likes, retweets, or comments can only tell you so much about how your tweets are being received. But viewing your tweet analytics can give you a better idea of how well your tweets reach your audience.

To view your tweet analytics, you'll need to visit your account's Twitter Analytics dashboard, which will not only show your tweets' like and retweet statistics but also more detailed tweet metrics like impressions and account metrics such as follows and mentions. In this guide, we'll show you how to access your Twitter Analytics dashboard and individual tweet metrics. We'll also answer a few of your Twitter Analytics questions.

Read more