Skip to main content

Elon Musk just did something uncontroversial at Twitter

Elon Musk has unveiled a new Twitter feature that lets you see how many times a tweet has been viewed.

The company’s new owner and CEO posted about the feature on Thursday, noting that it’s similar to how the platform already shows view counts for videos.

“Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video,” Musk said. “Shows how much more alive Twitter is than it may seem, as over 90% of Twitter users read, but don’t tweet, reply or like, as those are public actions.”

A tweet by Elon Musk.

The count shows on Twitter for iOS, Android, and web, and as you can see from Musk’s tweet (above), appears at the bottom of each post, on the far left.

While it’s already possible to see data linked to your own tweets via the platform’s analytics tool, the view count is now available for everyone to see.

On the important question of what actually counts as a view, the company says on a new page in Twitter’s Help Center: “Anyone who views your tweet counts as a view, regardless of where they see your tweet (e.g., Home, Search, Profiles, tweets embedded in articles, etc.) or whether or not they follow you. Even an author looking at their own tweet counts as a view.”

It adds: “Multiple views may be counted if you view a tweet more than once, but not all views are unique. For example, you could look at a tweet on web and then on your phone, and that would count as two views.”

However, view counts won’t show for community tweets, Twitter Circle tweets, and “older” tweets, though Twitter doesn’t say how old.

Considering the mayhem caused by Musk since he acquired Twitter at the end of October, this new feature feels like the least controversial thing to have happened there in a while.

But it’s too early to say if things are starting to settle down at the company. First, Musk needs to install a new CEO since he has promised to honor the results of a  Twitter poll that said he should step down from the role. The billionaire entrepreneur says he’s looking for someone to take the reins, but expressed concern that no one will be “foolish enough” to take on the challenging job.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Twitter to impose dark mode as it’s ‘better in every way,’ Elon Musk says
A white X on a black background, which could be Twitter's new logo.

If you tend to use Twitter in light mode, then prepare for things to change.

The microblogging platform, which is in the process of rebranding to “X” under the orders of new owner Elon Musk, looks set to ditch light mode, leaving you with only one: dark.

Read more
Twitter officially ditches the blue bird as it rebrands as X
A white X on a black background, which could be Twitter's new logo.

Twitter CEO Linda Yaccarino has officially unveiled the new logo for Twitter: a white "X" on a black background.

The announcement came in a tweet by the CEO late on Sunday evening that showed the new logo beamed onto Twitter's -- or now X's -- head office in San Francisco.

Read more
Twitter goes after ‘copycat’ app Threads
A stylized composite of the Twitter logo.

With Meta’s new Threads app having picked up 30 million users on its first day, it’s little wonder Twitter is upset.

In fact, it’s so put out by Meta’s very similar app that it’s now threatening to sue the company, accusing it of violating Twitter’s intellectual property rights.

Read more