Skip to main content
  1. Home
  2. News

Menlook, A French Menswear Retailer, Turns Instagram Trend Into Stylish TV Advert

By
Menlook presents the first TV advertising made from Instagram photos
Well, leave it to the always stylish French to find a way to combine new media and old in a forward-thinking manner–and one that means you might one live your dream of seeing your work on television, too. Menlook, a French owned global online retail destination for menswear has launched the first TV ad made from Instagram photos taken by global influential Instagramers. Sacré Bleu!
Recommended Videos

Related: Get your summer wardrobe ready with the Massachusetts-based Penfield

Related

The campaign draws inspiration from a popular Instagram trend: the #flatlay, which is a creative process that involves organizing a series of objects harmoniously on a flat surface and photographing them from above (haven’t you been pondering that hashtag for months?). We know, we know. The effort it takes to take a beautiful photo for Instagram is almost too much. But hey, we never said it was going to be easy to get on t.v.

1 of 3
menlook uses instagram for televised advertising 2
Image used with permission by copyright holder
menlook uses instagram for televised advertising 3
Image used with permission by copyright holder
menlook uses instagram for televised advertising 1
Image used with permission by copyright holder

Related: Mitchell Evan Debuts Line of Military-Inspired Menswear

Wondering who these global influencers are?

We linked to them right here just for you:

  • Romain Costa: His bio on Instagram simply reads: An architect on the Road. While his architectural renderings confuse us on his website, he certainly enjoys taking pictures of buildings and himself.
  • Kicks Kuwait: Tareq Q is a Kuwaiti menswear influencer. While most men in the Arab world wear traditional ‘Dish Dasha’s’, Tareq has always been a sneakerhead, he is merging East and West and schooling the world with his own well curated sneaker trends.
  • Will Taylor: This NYC based Interior Designer is a self described gent who is ‘Hooked on Hues’. His website, Bright Bazaar is a well known blog for color idea and inspiration. Clicking through is like coffee for the eyes.
  • Quyen Mike: Mike is a 21 year old freelance fashion photographer and Creative Director based in London. He is also a  Travel & Lifestyle blogger.
  • Filippo Cirulli: Milan’s most notorious male bloggers ( as they have been called), Cirulli is co-founder of The Three F, an Italian menswear fashion blog.

Related: Shop Class – Indigo & Cloth

It’s always exciting to see social media evolve. Bravo Menlook! However, we will cringe if and when #selfies get involved.

Well, what are you waiting for? Get to ‘gramming!

Editors' Recommendations

Topics
Cator Sparks
Cator Sparks
Former Digital Trends Contributor
The war between PC and console is about to heat up again
Intel NUC 12 Enthusiast sitting on a desk.

There's no question that consoles are increasingly becoming more like PCs, but thanks to Nvidia, it appears that the opposite may be taking place too.

According to a new report by Wccftech, Nvidia is working with its partners to create a new ecosystem for gaming on small form factor (SFF) PCs. When it comes to Nvidia, many of us think of some of the best graphics cards that are as powerful as they are massive, like the RTX 4090. However, Nvidia is planning to flip that narrative and set its sights on an unexpected target.

Read more
Buying a Steam Deck has never been cheaper
Steam Deck over a pink background.

Valve is serving up huge price cuts on the Steam Deck, but there's a catch -- the consoles are refurbished. Part of the Certified Refurbished Steam Deck program, these handhelds have been fixed up by Valve to reportedly run like new -- and they're significantly cheaper. You can save up to $90, but is this too good to be true? It doesn't have to be.

Buying refurbished devices and hardware can be scary, but when the goodies come directly from the manufacturer, it becomes less risky. This is the case with Valve, which is now selling all three models of the LCD Steam Deck, refurbished and at a price cut. If this sounds good, you can now grab the base model for $279 instead of $349 ($70 savings), while the 256GB NVMe model costs $319 instead of $399 when purchased new. Lastly, the top handheld in the lineup with 512GB of storage costs just $359 instead of $449, which is $90 in savings.

Read more
AMD’s upcoming APUs might destroy your GPU
AMD CEO Lisa Su holding an APU chip.

The spec sheets for AMD's upcoming APU lineups, dubbed Strix Point and Strix Halo, have just been leaked, and it's safe to say that they're looking pretty impressive. Equipped with Zen 5 cores, the new APUs will find their way to laptops that are meant to be on the thinner side, but their performance might rival that of some of the best budget graphics cards -- and that's without having a discrete GPU.

While AMD hasn't unveiled Strix Point (STX) and Strix Halo (STX Halo) specs just yet, they were leaked by HKEPC and then shared by VideoCardz. The sheet goes over the maximum specs for each APU lineup, the first of which, Strix Point, is rumored to launch this year. Strix Halo, said to be significantly more powerful, is currently slated for a 2025 release.

Read more