As soon as the jokers behind comedy site CollegeHumor discovered how much the Cupertino company is asking for the top-end Apple Watch Edition, they set about knocking together an amusing skit telling us why they think the tech titan has launched such a pricey device.
Shot in Apple’s usual minimalist style, the dulcet tones of ‘Jony Ive’ kick off proceedings.
“The gold Apple Watch is a truly revolutionary product,” Apple’s chief designer explains, before adding, “But its most groundbreaking feature is that it allows you to communicate with unrivaled accuracy that you have $10,000.”
‘Tim Cook’ also delivers plenty of comical lines in the two-minute piece, though best you see for yourself by watching CollegeHumor’s effort above.
Although Apple’s smartwatch offers the same user experience whether you opt for the $350 version or the $10,000+ Apple Watch Edition, the company is hoping there’s enough well-off fashionistas out there who’ll see its new gadget as a must-have luxury item, or, as this video suggests, as a way of letting others know that they’ve got a few bucks in the bank.