Michael Kors' new style-focused smartwatches are made especially for men or women, but its hybrid smartwatch takes a different approach.
Michael Kors, the luxury watch brand behind last year’s Access Bradshaw, announced a bunch of new smartwatches at the 2017 Baselworld conference in Switzerland last month. And they’re worth getting excited about.
“It’s clear to me that the future of fashion will combine great design, personal style, and innovative technology, and the amazing response to Michael Kors Access has confirmed that that future is now,” the company said in a press release. “We’re thrilled to be able to offer this next generation of smartwatches and hybrids.”
Michael Kors has two new wearables in the pipeline: The Access Sofie, which is aimed at women, and the Access Grayson, which targets men.
On a technical level, they’re fairly comparable. Both the Sofie and Grayson boast colorful AMOLED touchscreen displays, Qualcomm’s Snapdragon Wear 2100 processor, and Android Wear 2.0, the latest and greatest version of Google’s Android Wear operating system.
Android Wear 2.0 is sort of a big deal. It’s a major upgrade over the last generation of Google’s wearable operating system, featuring customizable watch faces, a stand-alone app store, improved fitness tracking, and Google’s super-smart digital Assistant.
It’s also one of the only similarities between the Sofie and Grayson.
The Sofie is described as “sleek” and “feminine,” with a thin, lightweight case body, pavé, and full round display that comes in eight different color combinations.
Michael Kors describes the Grayson, in contrast, as a “luxury” watch with “sporty looks.” To that end, it sports a full-round dial with a rotating crown button that scrolls Android Wear’s lists and menus, and comes in four colors: Gold tone, stainless steel, and blue and black.
The Michael Kors Access smartwatches start at $350.
For folks who prefer a simpler brand of smarwatch, there’s Michael Kors’ new hybrid wearables. The brand is introducing new analog watches that feature vibrating alerts, fitness and sleep tracking, and pusher buttons on the side that remotely trigger selfies and control music.
The men’s hybrid smartwatches will arrive “Holiday 2017,” and the women’s watches will land in fall. They start at $250.
Michael Kors Micro app
New watches aren’t the only thing Michael Kors announced. The watchmaker previewed the next major release of its app for smartphones, the Michael Kors Access Micro. And now, the company has also debuted its “My Social” app, which lets users pull from their Instagram feeds to create their watch face background. If you have a Dylan or Bradshaw smartwatch from the fashion firm, you’ll be able to take advantage of this new feature on April 25. Using it is easy — simply sign into your Instagram account, pick your photo, select a filter and watch style, then set it for a fully customized look.
Michael Kors said that by the end of 2017, it will have released 15 new digital watch faces.
Finally, Michael Kors announced that it’s launching in new markets. Later this year, the brand’s watches will hit mainland China, Brazil, and others.
“When we launched, we stated that we would grow our wearable technology line by listening closely to our customers,” company chief and chairman John Idol said. “We’re pleased to be introducing exceptional new smartwatches and software that deliver on those fronts and others, and in more markets than ever.”
Article originally published in March 2017. Updated on 04-23-2017 by Lulu Chang: Added news of Michael Kors’ “My Social” app release and video.