Sony Brings the Bling with Swarovski Photoframe

Sony Goes 8x on New DVD Burners

New 810 series from consumer electronics company promotes itself as having the fastest 8x dual layer recording speed on DVDs.

Sony yesterday announced they were planning on introducing their tenth generation DVD burners this fall. The internal DRU-810A will be available in September for around $100, while the external DRX-810UL will been seen on store shelves in October for around $150.

This 810 series, Sony said, will feature an 8x DVD+R recording speed for dual layer DVDs, which means it can burn up to 8.5GB of data on compatible media within about 15 minutes. They also features 4X DVD-R DL, 16X DVD+/-R, 8X DVD+RW, 6X DVD-RW, 48X CD-R and 32X CD-RW recording.

The drives come bundled with a software package suite from Nero for burning, authoring and editing home movies, creating digital scrapbooks, and backing up critical data.

“Sony continues to hold the leadership position for retail market share of the industry’s double layer DVD drives, and our 810 series is further testament to our commitment to innovate where our users value it the most — in the drive’s performance,” said Robert DeMoulin, marketing manager for branded storage products in Sony Electronics’ IT Products Division. “In addition, users want the ability to select from a host of options when it comes to DVD burning and by providing both dual and double layer recording, we enable them to choose what media will best address their needs.”

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