A new strategy report from The Diffusion Group suggests that DVR-pioneer TiVo‘s latest strategy of pursuing deployment of TiVo DVR units through deals with cable and satellite television providers may boost revenue, but is unlikely to fatten the company’s profits. The report, Can TiVo Survive? A Case Study in the Perils of First-to-Market Innovations authored by Scott Kipp, notes that TiVo faces increased competition as video service providers roll out free DVR service to their customers, at a time when satellite provider DirecTV is phasing out distribution of TiVo units. Although TiVo and leading cable provider Comcast are working a partnership which will potentially put the TiVo brand in front of many Comcast DVR customers, TiVo’s core products are not compatible with forthcoming OpenCable Application Platform (OCAP) set-top boxes, and any video service providers TiVo allies with are unlikely to permit TiVo direct access to installed DVRs, cutting back on both subscriber revenue and advertising income from TiVo’s interactive advertising initiatives.
The Diffusion Group report goes on to examine possible partnership and business opportunities open to TiVo, including expanding Internet-based content delivery with online partners like Yahoo or Google, teaming up with movie businesses NetFlix, MovieLink, or CinemaNow, or
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