Skip to main content
  1. Home
  2. Smart Home
  3. News

Even people who can afford to buy their homes increasingly prefer to rent

Add as a preferred source on Google

“Rent, don’t buy,” may be the new mantra among higher-income Americans. A study of U.S. Census Bureau data by apartment search website RentCafé discovered much greater growth in renting versus buying among wealthy people, according to Silicon Beat.

Here’s a key set of numbers from the RentCafé study: “From 2005 to 2015, the number of renter households who earn more than $150,000/year increased by 217 percent,” while there was only an 82 percent increase in the number of homeowner households within the same income bracket.

Recommended Videos

After the real estate crash in 2007 and 2008, many people switched from owning their own homes to renting, whether that was their plan or not. You might think richer people would see the opportunity and snap up properties at bargain prices that less well-off people either couldn’t afford or couldn’t qualify for. However, that doesn’t appear to be the case, based on the RentCafé analysis of the census data. “We also noticed that every single year since 2009, the largest increase in U.S. renter households came from high-income earners,” the study concludes.

The numbers mentioned so far have been based on percentage increases, which can be misleading because total numbers may look different. But even absolute numbers show the same trend of high-income renters, especially in cities where renter increase rates are much higher than average.

San Francisco is an extreme example of the wealthy renter trend. In San Francisco, rich renters increased by 35 percent in 2015 while renters at all other income levels decreased. Renter households earning more than $150,000 a year now comprise 25 percent of all San Francisco renter households, driven in no small part by the high home prices. And in 2015, more high-income households in San Francisco rented (56,591) than owned their own homes (54,445) — for the first time ever for the top income bracket. And this is certainly not because renting in San Francisco is inexpensive — the average monthly rental was $3,472.

Other cities where rich renter numbers are growing the fastest include Memphis, Tennessee; Phoenix, Chicago, and Detroit, as well as Charlotte, North Carolina; Portland, Oregon; San Jose, California; Austin, Texas; and Fort Worth, Texas. New York City wasn’t among the top 10 states showing rich renter growth, but nonetheless has the largest absolute number of wealthy renters. At 212, 000, New York City has close to four times the number of rich renters that San Francisco has.

Nationwide, there are seven times more homeowners than renters in the upper-income bracket. Overall, renters account for more than a third of U.S. households, with most earning less than $50,000 annually. What the RentCafé study found was signs of a shift among higher-income households in favor of renting urban luxury apartments rather than a house in the suburbs.

Bruce Brown
Bruce Brown Contributing Editor   As a Contributing Editor to the Auto teams at Digital Trends and TheManual.com, Bruce…
Google Home Speaker (2026) review: Smarter and punchier, with a subscription pinch
Google's latest smart speaker pairs Gemini with better sound and deeper smart home integration. What's not to love without spending over a $100?
Sphere, Body Part, Finger

View at Amazon

Quick Recap

Read more
I tried to parody the most absurd AI products, but the tech industry beat me to it
The joke was supposed to be that every household object gets cameras, AI insights, and a premium tier. Apparently, that’s now a business plan
Imaginary AI products

I wanted to invent an AI product so silly that no founder could turn it into a seed round.

It had to solve a problem nobody had, collect far more data than the problem deserved, and turn normal behavior into an insight that sounded vaguely disappointed in its owner. Somewhere around the third feature, it would ask for a subscription.

Read more
LG SIGNATURE DLEX9900S dryer review: A massive, gorgeous dryer with one AI-sized asterisk
The LG SIGNATURE DLEX8900B is a beautiful dryer with a AI brain and plenty of capacity. Just be ready to pay a premium and take over from time-to-time.
LG SIGNATURE DLEX9900S dryer

View at LG

Quick Review

Read more