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YouTube Inks NBA, Music Video Deals

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Online video phenom YouTube has finalized two new deals which bring legitimate content into the sites offerings, including original content from the National Basketball Association and music offerings from Wind-Up Records.

The NBA deal is highlighted by the launch of a new “Post Up the NBA” channel in YouTube, which invites basketball fans around the world to submit video clips of their best hoops moves on the service; the channel will also offer videos of selected plays and behind-the-scenes highlights from NBA.com. “NBA fans will be able to interact and share their passion for the game by posting their best moves,” said NBA Commissioner David Stern in a statement. “YouTube’s popularity and wide-reaching community of users provides the NBA with another unique way to reach our fans.”

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The NBA will also be participating in YouTube’s “Claim Your Content” program which enables the league to identify its copyright content through encoding; the NBA will have the right to remove its content from YouTube at any time, as well as share in any advertising revenue it generates.

YouTube has also entered into a deal with Wind-up Records, whose artists roster includes the popular band Evanescence, Finger Eleven, Seether, Stefy, and former Creed frontman Scott Stapp. Under the agreement, the majority of Wind-up’s music videos will be available for viewing via YouTube, and a selection of music tracks from Wind-up artists will be available for use in user-generated videos. Wind-up will be eligible for a portion of ad revenue derived from pages showing its content.

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