Skip to main content

Lyft hopes to convince drivers it is better than Uber with scheduled rides

Lyft
Image used with permission by copyright holder
If ever there were a time for Lyft to strike, this would be it. Between a maelstrom of bad PR around Uber’s CEO and some questionable business practices as they relate to drivers, Lyft has something of a golden opportunity to rise above the din. And it looks like it is grabbing that opportunity with both hands. On Friday, the transportation company made life easier for its drivers, allowing passengers to schedule rides in advance that drivers can accept hours or even days beforehand, essentially helping them set a schedule.

“It gives the drivers to control their schedule and think about what they’re going to do,” Tali Rapaport, Lyft’s VP of Product, told Business Insider. “We can now give certainty.”

This is the first time that a major player in the transportation space has offered such a feature to its workforce. Sure, a flexible schedule has always been heralded as something of a benefit of being a driver, but this new feature also allows for some order and regularity.

That is not the only new thing Lyft is offering. There is also a brand new driver app and “power zones” that promise bonuses on each and every trip. These power zones, as the name implies, are areas that will boost drivers’ earnings, because how many people really want to be driving around in Times Square in midday?

“…It helps us get drivers on the road when passengers really need them,” Rapaport said. “It kind of gives drivers control over what they’re making.”

Ultimately, Rapaport noted, “There isn’t going to be one silver bullet to make the experience better for drivers.” Rather, Lyft is hoping that a confluence of features will help convince drivers to have a preference working for the company.

Of course, these updates are good for the rider, too. Thanks to the new scheduled pickups, you can have drivers book your ride up to seven days in advance. And the power zones ought to send more drivers to areas that you are most eager to leave (or in some cases, get to).

The entirety of the new feature suite is expected to roll out to Lyft drivers over the summer.

Editors' Recommendations

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
Uber may be banned in London. Could the same thing happen in the U.S.?
The Uber app being used in London, England

The city of London on Monday announced it would revoke Uber’s operating license for the second time in two years over “persistent safety problems." The move means that the app might soon be banned in a city that's grown accustomed to easy rideshares, just as many American cities rely on similar apps.

For reasons that include safety issues for both riders and drivers, further congestion in cities, workers’ protections, and bucking regulations, Uber, Lyft, and similar apps have been a target of ire since they first appeared on the streets and disrupted how ordinary people around the world commute. That means they’ve been banned and fined multiple times over now -- and while some American cities want to crack down on ridesharing apps, there's little many of them can do to outright ban them as London, Uber's largest European market, is attempting to do.

Read more
Recording rides won’t fix Uber’s assault problem, lawyers say, but it’s a start
An Uber App on a smartphone.

Thorough background checks, kicking accused predators off the apps, reporting assaults to police, and working more closely with authorities. These might be reasonable ways for ridesharing apps like Uber and Lyft to deal with the tsunami of complaints the companies face from riders who say their drivers have sexually assaulted them. Or, more easily, you could just record your ride on your phone.

Indeed, Uber on Wednesday announced it would be rolling out a new feature on the app: The ability to make audio recordings of rides and send the audio to the company in the case of severe misconduct.

Read more
Uber just got hit with a massive fine over how it classifies its drivers
uber settles driver background check case man driving in car the city ride share lyft getaround zipcar

It’s an issue that has been rumbling on ever since the first Uber hit the streets back in 2011: Are the men and women that operate vehicles on Uber’s platforms “employees of the company,” or are they, as an Uber executive once described them, “independent, third-party transportation providers”?

Uber has always considered them as self-employed, which exempts it from having to offer the kind of labor protections and benefits enjoyed by regular company employees, saving it a huge amount of money in the process.

Read more