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Pow! Smartphone maker Kazam launches the svelte, 5.15mm thick Tornado 348

Kazam, a relatively new player in the mobile phone industry, has announced an incredibly slim smartphone named the Tornado 348. It matches the record for “world’s thinnest,” held by the Gionee ELife S5.1, at a super svelte at 5.15mm thick, and is almost certainly a rebranded version of Gionee’s device. What’s more, it’s super light at 95 grams, and priced at £250 (which is around $400) without a contract.

The chassis is made from aluminum-magnesium, and is sandwiched between two sheets of Gorilla Glass, making its construction similar to older generation iPhone models, and current Sony Xperia smartphones. Inside is a MediaTek processor, but it’s the MT6592, which means no integrated 4G LTE support. It does have eight cores though, runs at 1.7GHz, and is accompanied by 1GB of RAM.

There are two cameras fitted to the Tornado 348. An 8-megapixel camera with an LED flash sits on the rear, and a 5-megapixel camera can be seen on the front, ready for high quality selfies. Pictures can be stored using the 16GB of internal memory.

Related: We review the former world’s thinnest phone, the Gionee Elife S5.5

A 4.8-inch AMOLED touchscreen fills the front panel, and it has a 1280 x 720 pixel resolution, which is what we’d expect from a mid-range smartphone at this price. Interestingly, Kazam will apparently swap the phone over for free should you break the display in the first 12-months of ownership. The specs are rounded out by a 2050mAh battery, and Android 4.4 KitKat comes already installed. Either a black or white color scheme can be chosen, and the frame appears to be gold in color, according to the press images.

Kazam hit the scene in 2013, is the work of former HTC executives, and has a growing catalog of Android-based smartphones already on sale. The company operates in the UK and Europe, and plans to release the Tornado 348 during November.