Yesterday’s Super Bowl was one of the highest rated of all time, and as a result, the ads were among the most high profile of the early year, especially to hype upcoming films. No fewer than nine movies had spots during the game- in fact you could even say that movie makers blitzed the advertising lineup! You probably shouldn’t though, because that would be silly.
Among the films gracing the Super Bowl ad lineup was the film Rango, an animated tale of the lizard who lends his name to the title (voiced by Johnny Depp), who after a life as a pampered pet finds himself in the Old West town of Dirt. Rango fancies himself a hero, and through a series of what others would describe as luck and coincidence but Rango would call heroism, the townspeople come to see him as a hero as well and name him sheriff. This doesn’t sit well the town’s local outlaw crew, and Rango is suddenly in way over his head.
The animated movie marks the first feature length animated film for Industrial Light and Magic.
Directed by Gore Verbinski (The Pirates of the Caribbean trilogy, The Weather Man), the film also stars the voice talents of Isla Fisher, Alfred Molina, Bill Nighy, Ray Winstone, Timothy Olyphant, and many others. Look for Rango in theaters on March 4.