Twitter is the latest social media platform to launch a national voter registration campaign. Instead of a notification or promotional message, Twitter’s drive requires a little more activity on the part of its users.
The official Twitter Government account (@Gov) can now help you get registered to vote online, and provide you with additional location-based voting info. All you have to do is send a direct message to @Gov saying hello. The account will then respond by asking for your five-digit ZIP code. Once provided, it will continue the conversation by sending you your state’s voter registration deadline and a personalized link to get registered.
The chatbot-style feature is powered by Rock the Vote, and was launched to mark National Voter Registration Day on Tuesday.
Like other social media outlets, Twitter encourages you to share a tweet once your registration is complete, using the #iRegistered hashtag, which comes with its very own emoji. When clicked, the emoji will also direct users to the voter registration link — meaning you can say that you did your part during this election. A quick look at the hashtag shows it has already been tweeted out by celebs — including Twitter’s most popular user Katy Perry, fellow pop star Ariana Grande, and Jessica Alba, among others — encouraging their followers to register.
— Twitter Government (@gov) September 27, 2016
You can resume the interaction with the Twitter Government account in the lead-up to the election. According to the platform, it is partnering with Pew’s Voting Information Project and Google’s Information Civic API to update the @Gov account, allowing it to answer additional questions regarding polling place locations and ballot information.