Skip to main content
  1. Home
  2. Computing
  3. News

Intel is in style during New York Fashion Week, helps shoot the runway in VR

By

intel new york fashion week virtual reality curie voke nyfw 1
Image used with permission by copyright holder
New York Fashion Week is currently underway, and Intel is transforming the runway experience by teaming up with IMG and select designers to live-broadcast the shows in stereoscopic virtual reality. This broadcast is powered by Voke VR, which provides the VR camera used in the broadcast and a client app for the Samsung Gear VR headset. Apparently, that’s the only way to get the VR experience, as non-Samsung customers are directed to the official NYFW website to watch the shows in an “immersive” 2D experience.

So what does Intel have to do with this broadcast? The computing platforms generating the 3D goodness are powered by the company’s Xeon processors and Intel Iris Pro Graphics. The broadcast also relies on Intel’s hardware-enhanced video transcoding thanks to Intel Quick Sync, and secured remote application delivery via Intel Graphics Virtualization Technology.

Recommended Videos

At the time of this writing, a good chunk of Thursday’s presentation was already wrapped up, including Noon by Noor (10 a.m.), Supima (12:30 p.m.), and Marissa Web (3 p.m.). The remaining Thursday show is Telfar at 9 p.m., followed by the Misha Collection at 10 a.m. and Lisa N. Hoang at 2 p.m. on Friday. The NYFW website provides a live feed on both days under the “Live” tab on the site’s navigation bar.

At NYFW, an Intel experience powered by VOKE’S TrueVR platform and Intel data center technologies, creates a natural viewing environment, transporting viewers from their couches to the runway. (Credit: VOKE)
At NYFW, an Intel experience powered by VOKE’S TrueVR platform and Intel data center technologies, creates a natural viewing environment, transporting viewers from their couches to the runway. (Credit: VOKE) Image used with permission by copyright holder

In addition to providing the hardware to broadcast the runway in virtual reality, Intel is also showcasing its wearable products and proof of concepts at The Shop within NYFW. These devices sparkle inside jewelry display cases next to a limited number of Tag Heuer Connected watches that are up for sale. The Shop is actually open to the entire public whether visitors are spectating the show or not, which even provides connected mirrors powered by Intel RealSense technology. Nifty.

“Intel continues to collaborate with designers and brands focused on blending aesthetics and consumer insights with advanced, cutting-edge technology,” the company said.

During this season, Intel has partnered with several brands to provide connected devices to the market including luxury designer Tome, which has created a bracelet based on Intel’s Curie technology. The two parties also conjured up a proof-of-concept handbag that’s aware of its environment, which is capable of providing the user with information like barometric pressure, nearby toxic gasses, and more. These two products will be showcased on the runway.

Additionally, Baja East and sportswear company Fila have created … wait for it … a connected shoe powered by Intel’s Curie technology, created to record and determine fitness data. As with the prior two products, the shoe will be displayed during the show for retailers/buyers to shove into their stores. We presume this shoe will track the user’s steps when walking, running, climbing a flight of stairs, and so on.

Finally, Intel said on Wednesday that it has teamed up with ByReveal to reinvent the brick-and-mortar experience. ByReveal is capable of creating a pop-up retail store in 30 minutes, but Intel is expanding on that with its Retail Sensor Platform to provide real-world analytics about buying patterns and products. Thanks to this platform, shop owners will “know sooner and act faster.” We presume this platform is on display at the show as well.

“From a reinvented runway viewing experience to retail solutions that provide real-time analytics to beautiful connected accessories, Intel’s presence at NYFW will show how technology is a welcome disruption to the fashion industry,” Intel said.

New York Fashion Week actually concludes on September 14, so there’s still plenty of time to check out Intel’s goods at the show if you’re in the area.

Editors' Recommendations

Topics
Kevin Parrish
Kevin Parrish
Former Digital Trends Contributor
Kevin started taking PCs apart in the 90s when Quake was on the way and his PC lacked the required components. Since then…
Best deal ever? Get 80% off PureVPN and an Uber Eats voucher
A close-up of a computer monitor displaying a generic VPN.

Everyone should sign up to a virtual private network, so if you're looking for VPN deals, here's one that you wouldn't want to miss -- two years plus three extra months of PureVPN's Max Plan at 80% off for just $4 per month, for a total of $108 for 27 months. That's $16 in savings per month for dependable online protection, and to top it off, you'll be getting an Uber Eats voucher worth up to $30. We're not sure how much time is remaining on this offer though, so if you're interested, you're going to have to sign up for the subscription immediately.

Why you should sign up for PureVPN Max Plan
A VPN is a necessity in this digital age because it will protect your data from being accessed by cybercriminals. It will also help you get around any geoblocking restrictions as you can have your device appear as if it's located in another part of the world. PureVPN is one of the best VPNs for these purposes, as it uses a global network of more than 6,500 servers that are located across dozens of countries.

Read more
Razer’s most boring product is also one of its best
The Razer Iskur V2 gaming chair in an office.

Razer isn't exactly known for subtlety. This is the company that released a Bane-like RGB face mask, a headset with haptic feedback, and most recently, a mouse pad that has RGB lighting from corner to corner. The Iskur V2 chair is an exercise in subtlety, however, and a change of pace that pays off for Razer in a big way.

There's nothing special about the Iskur V2 at first glance. It's a gaming chair fit with the usual racer-style back and some green trim to let you know it's a Razer product. But there are no motors promising immersive haptic feedback, and no RGB leaving you tethered to a wall outlet (yes, Razer has done both in a chair before). The Iskur V2 is just a well-designed, comfortable chair, and that's exactly why it's so impressive.
Out of the box

Read more
Best OLED monitor deals: Get an OLED screen from just $450
Marvel's Spider-Man running on the Samsung Odyssey OLED G8.

Up to a couple of years ago, OLED technology only really existed in OLED TVs and very-high-end monitors that cost thousands and thousands of dollars. Luckily, the prices have come down quite substantially, even on the best OLED monitors, especially as the market gets more saturated with options. That means that if you tend to use a monitor for the majority of your content consumption, such as gaming, then you can grab an OLED monitor for a great price and experience amazing visual fidelity and reproduction.

To that end, we've gone out and scoured all the major retailers and brands to find our favorite OLED monitor deals out there and compiled them below. That said, if you haven't quite found what you're looking for, or feel you aren't ready for an OLED monitor, be sure to check out some of these other great monitor deals.
LG UltraGear 27-inch gaming monitor -- $660, was $1,000

Read more