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Hisense announces its own Fire TV, starting at $530

By Phil Nickinson May 17, 2022

Hisense today announced its first television with Amazon Fire TV — the U6HF. It’s launching as a 50-inch model for $530, available for pre-order now. A 58-inch version is expected to be available in the fall for $600.

Specs of note include 4K resolution, of course, as well as support for Dolby Vision, HDR10, and HDR10+. It uses Quantum Dot technology and sports a 60Hz variable refresh rate (up to 240Hz when things get real) and 600 nits of peak brightness. There’s also Game Mode Plus to decrease input lag, and an auto low latency mode.

Hisense U6H Fire TV. — Hisense / Hisense

“We’re dedicated to delivering industry-leading products that provide our customers with the best in entertainment – and streaming is a critical element of this,” David Gold, President of Hisense USA, said in a press release. “We’re thrilled to add Fire TV to our lineup of smart TVs to deliver a premium home entertainment experience for our customers across the U.S.”

The U6HF comes with an Alexa Voice Remote, which gives full access to the Alexa ecosystem. And the Fire TV OS is built in, so you likely won’t need to attach any other devices to watch anything you want to watch, and that’s in addition to all the other TV-capable apps in the Amazon App Store. Plus there’s all the smart home control available via Fire TV.

“Hisense and Fire TV share the same goal of combining the best in hardware and software to provide high-quality, innovative, and affordable smart TV experiences,” Daniel Rausch, vice president, Amazon entertainment devices and services, said in the press release. “As more brands turn to Fire TV, we are committed to delivering a smart TV package that is easy to adopt, efficient to develop with, and delights customers.”

Other specs of note include support for Ethernet, and Wi-Fi 5 (aka 802.11ac).

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Hisense just debuted the world’s largest mini-LED TV at 100 inches

100-inch Hisense U8K 4K mini-LED TV.

Hisense now makes the world's largest mini-LED backlit 4K TV: the 100-inch U8K TV. It announced the new TV at CEDIA Expo, the annual conference for AV professionals and installers, taking place in Denver, CO from September 7-9. The new TV might be the world's biggest, but its price is surprisingly accessible (at least, for a TV of this size) at $10,000. Hisense's TVs are often deeply discounted, sometimes as soon as they go on sale, so we expect this price to drop soon. It will be available from retailers like Best Buy and Amazon later this fall.

"Popularity and consumer interest in big screens continues to grow," said David Gold, President of Hisense USA, in a press release. "While our laser TV lineup can reach up to an impressive 300-inches, we also wanted to offer an option that showcases Hisense’s superior mini-LED experience, and there was no better choice than what’s proving to be our most award-winning TV to date: the U8K Series. We’re the only brand offering mini-LED at the 100-inch size, at this performance level, with this feature set, and a value package."

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Hisense kicks off its U8K mini-LED TV availability with deep discounts

A closeup view of an owl displayed on a Hisense U8K TV.

Why wait for a new product to go on sale when you grab a huge discount on day one? That's clearly the thinking behind Hisense's retail launch of its 2023 U8K mini-LED 4K TV, which arrives in stores today. The flagship TV is available in 55-, 65-, and 75-inch screen sizes. Normally, these are priced at $1,300, $1,700, and $2,300 respectively, but for a limited time, Hisense has dramatically reduced all three, which are currently at $800, $1,100, and $1,600.

U8K is the company's flagship TV and marries the impressive benefits of quantum dots with the precise brightness control of mini-LED backlighting. The U8K offers Hisense's best and brightest picture quality -- that is, until (and if) Hisense releases the UX TV it teased at CES 2023. And it's loaded with features that will make it a strong contender if you're looking for a great TV without spending a fortune.

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Hisense’s mini-LED U6K TV arrives, starting at $500

Hisense U6K mini-LED TV.

At CES 2023, Hisense promised to bring the U6K mini-LED 4K TV to buyers for under $500. And while it didn't quite make good on that exact wording, we're still impressed that the U6K is now here and available for exactly $500 in the 55-inch screen size. It's available right now at Amazon and at Best Buy, along with the 65-inch ($650), and 75-inch ($848) models.

To put Hisense's achievement in perspective, TCL's most affordable mini-LED TV is the 65-inch QM8, which sells for $1,298.