Skip to main content

HTC executive says the One is delayed due to the firm no longer being a big enough player in the industry

HTC One Reading
Image used with permission by copyright holder

Check out our full review of the HTC One smart phone.

We heard last week that the HTC One’s release had suffered a delay, which saw its debut in the UK pushed from mid-March to the end of the month. HTC provided a short statement saying pre-orders would start being fulfilled around that time, but offered no explanation why there had been a delay in the first place.

Now, a report in the Wall Street Journal indicates a shortage of components needed to build the HTC One is to blame; but more worryingly, this has occurred because suppliers no longer consider HTC to be a big enough name in the industry, which means the company has had trouble signing deals.

An HTC executive is quoted as saying it has, “A problem managing its component suppliers as it has changed its order forecasts drastically and frequently,” something which happened after it posted consistently poor performance figures during 2012. The exec continues, “HTC has had difficulty in securing adequate camera components as it is no longer a tier-one customer.” That’s got to hurt, as HTC was once the world’s top Android smartphone manufacturer, and this statement only goes to show how the mighty have fallen. According to the report, it’s not just the new Ultrapixel camera parts which are causing headaches either, it’s the aluminum chassis, which is a major selling point of the new phone.

Samsung will release its Galaxy S4 smartphone in April, a phone to which the HTC One is a primary competitor, and lengthy delays in getting the One out into stores and into customer’s hands could be catastrophic for HTC. As if there wasn’t enough riding on the public embracing the phone already, CEO Peter Chou has apparently told senior executives he’ll step down if the phone isn’t a success.

We’ll have to wait and see whether the supply issues can be cured in time to get the HTC One on the shelves by early April, or if it turns into something more serious as the month goes on. We’re still waiting for a confirmed launch date from AT&T, Sprint and T-Mobile, plus word on whether Verizon is going to carry the phone at all.

Andy Boxall
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
Apple apologizes for its controversial iPad Pro ad
Apple's ad for its refreshed iPad Pro tablet.

It may have seemed like a good idea at the time, but an ad by Apple for its thinnest-ever iPad has turned into a massive headache for the company.

The 68-second “Crush!” ad for the iPad Pro debuted with the unveiling of the new tablet on Tuesday. It shows a large number of objects such as musical instruments, books, and cans of paint being crushed by a hydraulic press in an apparent effort to demonstrate how it's packed a huge amount of creative potential into an ultra-slim digital device.

Read more
Apple finally fixed my biggest issue with the iPad Pro
iPad Pro.

The iPad Pro 2022 Joe Maring / Digital Trends

After a year of no new iPad models, Apple finally gave us what we were hoping for (and then some) during its Let Loose event on May 7. Apple revealed a new 13-inch size for the iPad Air (in addition to the standard 11-inch model), plus brand new iPad Pros.

Read more
Your Oura Ring will soon make it easier to track your heart health
The side of the Oura Ring smart ring.

Oura will soon release two new heart-monitoring tools that will benefit all Oura Ring users. The tools will be available through a firmware update before the end of May, and they both focus on your heart health.

The first new tool will measure a user's cardiovascular age and compare it to their chronological age. The goal is to help users identify behaviors that can positively impact their health plan.

Read more