Sony BMG Inks Video Deal with Yahoo

By Geoff Duncan Published November 19, 2007

Sony BMG Inks Video Deal with Yahoo — Image used with permission by copyright holder

Music label Sony BMG and Internet giant Yahoo have expanded a video-on-demand deal which will enable Yahoo to distribute Sony BMG music videos across Yahoo sites, as well as offer Sony BMG music videos to non-Yahoo sites via an embeddable player.

“Yahoo! is committed to providing our users with the most comprehensive array of entertainment content,” said Yahoo Music general manager Ian Rogers, in a statement. “This partnership not only enhances our video offerings, but also offers Sony BMG artists broad exposure among our global audience of music and entertainment fans.”

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Terms of the deal were not disclosed, but Sony BMG will receive a portion of advertising revenue derived from the use of their video and music content. The deal highlights the importance music distributors and other content publishers are placing on the user-generated content space, as represented by sites like YouTube and MySpace. The deal also mirrors a similar arragenment Sony BMG made last year with Google; the company also entered a music and video distribution agreement with MySpace.

In addition to distributing Sony BMG music videos, Yahoo will be able to offer selected Sony BMG music recordings for use in user-generated media. The deal is the first time Yahoo has entered a pact with a major music distributor that includes licensing terms for user-generated content.

Former Contributor

Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…

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