Skip to main content

What can I help you with? Ford bringing Siri to your dashboard with the help of Automatic

Automatic Smart Driving Assistant
Image used with permission by copyright holder
Looking for a little extra conversation on your commute? With the help of Automatic, Ford may have a solution.

Gigaom reports that the American automaker is partnering with Automatic Labs to bring Siri, Apple’s backtalking intelligent personal assistant, right into the dashboard of your daily driver.

The integration is made possible via Automatic’s small ‘Link’ device, which plugs into the OBD-II port on your car’s dash. Link, as the name implies, can connect a vehicle (2011 and newer) to an iPhone via Bluetooth connection, essentially redirecting Siri’s vocal interface through the car’s speakers and microphones.

With Link, there’s no taking your eyes off the road to activate Siri. Simply use the push-to-talk controls on your steering wheel to activate and let your voice do the rest: make a call, write a text, or search for the taco cart nearest you.

The system is compatible with most new Ford and Lincoln vehicles, such as the Explorer, Flex, F-150, Taurus, MKS, MKX, and Navigator. However, Automatic’s interface won’t work with cheaper models like the Fiesta and Focus as of this writing.

Related: Analyze your commute with the Web Dashboard by Automatic

There’s more to Link than just iPhone connectivity. The device can measure fuel economy, monitor engine health, track recent trips, and log rough driving conditions like rapid acceleration and sudden braking. This data can be easily displayed, expanded, and filtered with Automatic’s Web Dashboard.

Earlier this month, we reported that the first production vehicle with Apple’s CarPlay was delivered to a customer. Given that it was a $295,000 Ferrari FF, though, the news affected about one percent of the population. Manufacturers like BMW, Honda, Toyota, and GM are on the way in the next year, so Automatic’s interface may your best bet if you don’t want to wait.

(Photo via Automatic)

Editors' Recommendations

Andrew Hard
Former Digital Trends Contributor
Andrew first started writing in middle school and hasn't put the pen down since. Whether it's technology, music, sports, or…
Rivian R2 vs R1S: How will Rivian’s cheaper SUV compare?
The front three-quarter view of a 2022 Rivian against a rocky backdrop.

Rivian has finally unveiled the R2, its long-awaited attempt at a more affordable electric SUV. The new vehicle may not be available just yet, but fans of Rivian's design aesthetics and feature set are already looking forward to being able to order the new car. The R2 is targeted at being a more affordable take on the electric SUV and will sit alongside the flagship-tier R1S.

Let's get this out of the way right now: The R1S is most likely going to be a better vehicle than the R2. Rivian isn't replacing the R1S with the R2 — it's releasing the R2 as a more affordable alternative, and there will be some compromises when buying the R2 over the R1S.

Read more
Cybertruck production reportedly halted over pedal issue
Tesla CEO Elon Musk behind the wheel of a Cybertruck.

Tesla CEO Elon Musk behind the wheel of a Cybertruck. Tesla

Tesla’s Cybertruck has been hit by a production delay caused by an issue with a part of the vehicle, a number of media reports have claimed.

Read more
Don’t let the gimmicks fool you. The Ioniq 5 N is a serious track car
2025 Hyundai Ioniq 5 N drifting.

We’re finally getting to the fun part of automakers’ methodical quest to replicate their lineups with electric cars.

Performance versions of ordinary cars have been a staple of the auto industry for decades. But while we’ve already seen some variants of EVs boasting more power and more impressive stats — think Tesla Model S Plaid or Lucid Air Sapphire — the 2025 Hyundai Ioniq 5 N is the first to truly apply that format to an EV.

Read more