Skip to main content

Not only does Toyota make boats, its Ponam-31 ‘SUC’ just forged a new class of them

Some might say that cars are over classified these days.

Gone are the days of coupes, sedans, wagons, 4x4s, and convertibles, because today, there are more categorized contraptions out there than you can shake a stick at. My favorite example is the Sports Activity Coupe/Compact Executive Crossover moniker of the BMW X4, but there are countless cases of this in 2014.

Toyota seems keen on taking this theme from the tarmac to the open water, as the Japanese automaker has just created a new boating class called the Sports Utility Cruiser.

The sole occupant of this new category is Toyota’s Ponam-31, a sleek, sporty watercraft with enough room inside for a small family outing, but enough speed to keep those with loose-fitting hairpieces nervous.

Powering the Ponam are two turbocharged 3.0-liter diesel units from the Land Cruiser Prado. The powerplants have been “specifically tuned for marine applications,” according to Toyota, and they’re good for a combined output of 512 horsepower.

The Ponam’s hull is made from a rigid aluminum alloy that “ensures higher rigidity, strength, durability, and fracture resistance” than the fiber-reinforced plastic construction of most mainstream boats. The material also “helps to greatly reduce the reverberations and noise generated by wave impacts,” so those cocktails sitting on the counter are probably safe.

The Ponam-31 also offers several skipper-aid options like Drive Assist3 and Virtual Anchor System4, for those times when the sea is the harshest of mistresses. The boat can be piloted from either the enclosed, casually styled cabin, or the open-plan flybridge above.

Toyota hopes to sell 15 units annually through a network of 49 Japanese dealers. Pricing starts at ¥29,700,000, or $277,180.

Andrew Hard
Former Digital Trends Contributor
Andrew first started writing in middle school and hasn't put the pen down since. Whether it's technology, music, sports, or…
Rivian R2 vs R1S: How will Rivian’s cheaper SUV compare?
The front three-quarter view of a 2022 Rivian against a rocky backdrop.

Rivian has finally unveiled the R2, its long-awaited attempt at a more affordable electric SUV. The new vehicle may not be available just yet, but fans of Rivian's design aesthetics and feature set are already looking forward to being able to order the new car. The R2 is targeted at being a more affordable take on the electric SUV and will sit alongside the flagship-tier R1S.

Let's get this out of the way right now: The R1S is most likely going to be a better vehicle than the R2. Rivian isn't replacing the R1S with the R2 — it's releasing the R2 as a more affordable alternative, and there will be some compromises when buying the R2 over the R1S.

Read more
Cybertruck production reportedly halted over pedal issue
Tesla CEO Elon Musk behind the wheel of a Cybertruck.

Tesla CEO Elon Musk behind the wheel of a Cybertruck. Tesla

Tesla’s Cybertruck has been hit by a production delay caused by an issue with a part of the vehicle, a number of media reports have claimed.

Read more
Don’t let the gimmicks fool you. The Ioniq 5 N is a serious track car
2025 Hyundai Ioniq 5 N drifting.

We’re finally getting to the fun part of automakers’ methodical quest to replicate their lineups with electric cars.

Performance versions of ordinary cars have been a staple of the auto industry for decades. But while we’ve already seen some variants of EVs boasting more power and more impressive stats — think Tesla Model S Plaid or Lucid Air Sapphire — the 2025 Hyundai Ioniq 5 N is the first to truly apply that format to an EV.

Read more