Alfa Romeo’s Giulietta Sprint evokes the spirit of the original in its latest ad spot

By Alexander Kalogianni February 26, 2015

Alfa Romeo Giulietta Sprint

Fiats may be returning to the U.S., but we’re more excited about getting our hands on Alfa Romeos since they tend to be a little more fun. If you need a reminder why, a new video released by Alfa celebrates the legacy if its Giulietta, as it introduced a refresh last year, as well as announcing the return of the Sprint badge, coinciding with the launch of the original 60 years ago.

Alfa Romeo Giulietta Sprint — Image used with permission by copyright holder

There are few similarities, but things have certainly changed since then. The original was powered by a 1.3-liter four cylinder engine that mustered up 80 horsepower while the current one houses a new turbo MultiAir 1.4-liter four-pot that produces 150 horsepower, allowing it to go from 0 to 60 in 8.2 seconds.

Alfa Romeo Giulietta Sprint — Image used with permission by copyright holder

The modern Giulietta maybe doesn’t have the same charm as the original two-door coupe did, but it makes up for it, redefining its appeal for a modern market as a spirited five-door hatchback with carbon fiber interior accents, a few glossy accents on the front, a rear diffuser apron on the back, and a set of 17 or 18-inch five hole alloy wheels.

Looking at it on paper, it doesn’t sound all that special, but just as the new ad spot highlights, there’s something romantic going on with the Giulietta Sprint that seems to endear people to it. There are no plans to bring this new Sprint to our shores, but as FCA has plans to roll out Fiats and Alfas on our shores soon, it wouldn’t hurt to get to get a little familiar with what the family has going on back in the old country.

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Alexander Kalogianni

Former Digital Trends Contributor

Alex K is an automotive writer based in New York. When not at his keyboard or behind the wheel of a car, Alex spends a lot of…

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