Apple calls in experts to detail $2.2 billion claim in Samsung patent trial

apple store

With the latest Apple-Samsung patent trial now into its second week, the Cupertino company on Tuesday hired the services of several experts to explain how it had arrived at its $2.2 billion damages claim against its Korean rival.

While it may have not been the most riveting testimony that the eight-person jury has so far had to sit through, the details are vital as part of Apple’s case against Samsung, which it claims has infringed a number of software patents connected with its iDevices.

Sales boost

The first expert to take the stand was John Hauser, a professor of marketing at the MIT Sloan School of Management. In his testimony, Hauser argued that some of Apple’s patented features, including slide-to-unlock, made Samsung devices more attractive to consumers, and that fewer units would have been sold by the Seoul-based tech firm had the features not been present.

Hauser told the San Jose, California courtroom he’d arrived at his conclusion after surveying almost a thousand Samsung device owners.

However, attorneys for the Korean company rejected Hauser’s claim, saying elements such as the brand and operating system were far more important for consumers when it came to deciding what product to purchase.

Royalties, sales and profits

Next up was Quantitative Economic Solutions president Chris Vellturo, who said he’d calculated the $2.2 billion figure, which he broke down in great detail, on the basis of royalties, and lost sales and profits.

The scale of the patent violations, the time period over which it occurred, the level of rivalry between the two firms, and the importance of the patents to making Samsung products more appealing were also part of his calculations, Vellturo said, adding that he believed the company had sold in excess of 37 million infringing devices.

He also said the infringement had come at a time of rapid growth in the market, when many consumers were buying their first smartphone.

Vellturo backed up his claim that Samsung had taken elements of Apple’s mobile devices to improve their ease of use by referring to several internal Samsung documents showing the company was concerned its mobile products were harder to operate than Apple’s.

Samsung’s legal team believes Apple’s patents cover minor areas and should never have been granted in the first place, and that if the company is found to have infringed any, the damages claimed by its rival are way over the mark.

While Apple continues with its $2.2 billion claim that Samsung has infringed five of its patents, the Korean tech firm is also demanding Apple pay a far smaller amount – $2 million – for infringing two of its software patents.

The trial is expected to run for at least several more weeks.

[Source: Cnet, Recode]

Home Theater

There isn’t a single good reason to buy Apple’s new AirPods

After nearly a three-year wait, Apple has finally announced a new version of its popular true wireless headphones, the AirPods. We had high hopes for vast improvements, but that's not what we got.
Mobile

Apple patents hint at improved Apple Store and unboxing experiences

It looks like Apple is working on ways to improve the Apple Store and product unboxing experiences. The company has been awarded a few patents, largely for tech that can be used in product packaging to ensure products stay charged.
Mobile

Apple’s AirPower wireless charging mat may be coming soon

At its September event in 2017, Apple unveiled the AirPower, a new wireless charging mat that will allow you to charge multiple devices at one time. It has not yet been released. Here's everything we know about the device so far.
Gaming

New Sony patent suggests a wireless PSVR headset could be on the way

Images and documents in the Japan Patent Office appear to suggest that Sony is planning a wireless version of the PlayStation VR headset. It isn't clear which system it will be used for.
Home Theater

Here’s how to watch Apple’s March 25 product reveal event live

It's almost here: Apple's much anticipated March 25 event, where it is widely expected to announce several streaming services, including on-demand and live TV with original programming. Here's how to watch it live.
Movies & TV

Apple’s next big event is set for March 25: Here’s what you can expect

Apple's next big event takes place on March 25 in Cupertino, California. The company is expected to make several announcements related to its services, including Apple TV, so follow our guide to get ready for the big event.
Movies & TV

Here are all the TV shows and movies we expect to see at Apple’s March 25 event

Apple has an ambitious slate of original programming it has been developing in recent years, so will the March 25 event finally reveal when — and where — we will be able to see some of these TV shows and movies?
Mobile

Got gadgets galore? Keep them charged up with the 10 best USB-C cables

We're glad to see that USB-C is quickly becoming the norm. That's why we've rounded up some of the better USB-C cables on the market, whether you're looking to charge or sync your smartphone. We've got USB-C to USB-C and USB-C to USB-A.
Mobile

5G's arrival is transforming tech. Here's everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.
Mobile

This is the easiest way to save your iPhone data to your computer

Living in fear of losing your contacts, photos, messages, and notes on your iPhone? Fear no more -- in this guide, we'll break down exactly how to back up your iPhone to your computer using Apple's iTunes or to the cloud with iCloud.
Mobile

Here are the best iPad Pro keyboard cases to pick up with your new tablet

The iPad Pro range can double as laptops, but they do need proper keyboards to fill in effectively. Thankfully, there are loads to choose from and we rounded up the best iPad Pro keyboard cases right here.
Mobile

Wring the most out of iOS with the best commands for Siri

You may not know all the things you can say to Siri -- after all, Apple never released an official list of commands for its virtual assistant. Thankfully, we've compiled a list of the best Siri commands to help you out.
Product Review

The new iPad Mini isn’t a beauty, but it performs like a beast

Apple’s new iPad Mini has beastly performance, fluid iOS 12 software, and good battery life. It also looks like it came straight out of 2015, because the design hasn’t been changed. Here's our review of Apple’s 7.9-inch tablet.
Computing

Stop dragging windows on your Mac. Here's how to use Split View to multitask

The latest iterations of MacOS offer a native Split View feature that can automatically divide screen space between two applications. Here's how to use Split View on a Mac, adjust it as needed, and how it can help out.