Apple hates sex, drugs, and violence — on Apple TV, anyway

For the past several years, Apple has talked about making a true entry into the home entertainment business and challenging the likes of Netflix or Amazon. But the tech giant’s foray into Hollywood has been plagued by delays — many of Apple’s own making.

The Wall Street Journal reports that, in a bid to protect its image, Apple is restricting the content of TV shows regarding sex, violence, and the use of illegal drugs. One of the earliest examples was when Tim Cook was shown an early screening of Apple’s “Vital Signs.” The drama covered the life of rapper Dr. Dre and featured an orgy, people doing coke, and weapons. Apple told the show’s staff it was too violent for Apple.

The company imposed other restrictions on a series by M. Night Shyamalan, which focused on a family’s loss of a child. Apple agreed to produce the series but requested that the crucifixes be removed from the family’s home. Apple, apparently, is wary of shows that deal with religion or politics.

Despite these restrictions, Apple is spending plenty of money to make a push into the entertainment industry. The company has outbid established players such as Netflix and NBC for high profile projects. It appears that Apple is serious about entering this industry, but wants to be cautious about how it does so.

Preston Beckman, a former NBC and Fox executive, told the Journal that Apple, as a consumer company, is particularly wary of offending audiences. If Netflix produces a show that offends some people, those people may not subscribe to the service. Apple risks losing out on sales of its hardware as well, which is the main thrust of the company’s profits. “With Apple, you can say, ‘I’m going to punish them by not buying their phone or computer,” Beckman said.

Such fears are part of the reason that Apple has delayed the launch of its original content. With a billion-dollar annual budget, the company’s first lineup of shows was initially expected to launch in March 2018. That date was pushed back to later this year — but without a firm date still, expect yet another delay of the company’s original content.

Home Theater

With tvOS 12.3, Apple’s TV app begins its platform-conquering journey

Apple's redesigned TV app experience is here, and it's on Apple TV, iOS, and even some smart TVs. But what exactly is this new experience and how is it different than Roku, Amazon, and others? We've got the answers.
Computing

The 2019 MacBook Pro is an impressive performance update, but not much else

With increased competition from Windows laptops, Apple could do with refreshing its MacBook Pro line. Fortunately, it looks set to do that in 2019. Here's everything we know so far.
Cars

Insiders claim the Tesla Model S nearly became the long-rumored Apple car

Apple offered to buy Tesla in 2013, according to an analyst who spoke to people familiar with the talks. Apple made Tesla a great offer, but the deal fell through when Elon Musk refused to step away from the company he helped found.
Computing

Apple sends out invites for WWDC 2019, and unicorns are involved

Apple developers and fans alike look forward every year to the company's Worldwide Developers Conference, better known as WWDC. Apple has confirmed the conference will take place on June 3-7, and the company just sent out invites.
Deals

Apple Watches get steep smartwatch discounts for Memorial Day

If you've been thinking about picking up a new wearable, an Apple Watch is one of the best smartwatches you can buy. With Memorial Day sales from Walmart and Amazon springing up all over the place, now is a great time to save.
Computing

One of these monitors will look great next to your new MacBook Pro

Apple doesn't make its beloved Cinema Display monitors anymore, which makes finding the best monitor for the MacBook Pro more difficult. In this guide, we break down some of our favorites and offer something for every size and budget.
Apple

Apple iPhone Lightning Dock gets price knocked down to just $39 on Amazon

Apple acolytes are always eager to buy brand-name products, and the Lightning iPhone Dock is a solid option as a desktop charging station. Secure yours now at Amazon for just $39, down from $50.
Mobile

The world can be your oyster with a little help from the best travel apps around

Traveling doesn't need to be a time-consuming nuisance. Our handpicked selection of the best travel apps will keep things simple, whether you need cost comparisons for hotels or directions to renowned eateries.
Mobile

Leaked cases show off the new iPhone's squared camera module

The last iPhones just launched, but rumors about the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.
Gaming

Apple Mac users should take a bite out of these awesome games

Contrary to popular belief, there exists a bevy of popular A-list games compatible for Mac computers. Take a look at our picks for the best Mac games available for Apple fans to enjoy.
Mobile

T-Mobile One is being rebranded to Magenta, new users get to keep discounts

T-Mobile offers a number of plans for you and your family, but how do you know which one is best for you and your situation? Here, we break down the specifics of each plan to help you decide.
Deals

Apple iPad and iPad Pros get big discounts for Memorial Day weekend

Apple iPads have been getting a lot of great discounts so far this year, and Memorial Day 2019 proves to be no exception. With prices as low as $249 for newer models, Memorial Day weekend is a great time to pick one up.
Apple

Apple Watch Series 3 and Samsung Gear Sport get price cuts in Amazon sale

Smartwatches are more in style than ever, with the world of wearables now inundated with options. Two big brands are now available at deep discounts, with the Apple Watch Series 3 and the Samsung Gear Sport smartwatches on sale on Amazon.
Deals

Amazon Memorial Day sale: Apple Watch, Surface Pro, and 4K TV Deals

Amazon is discounting a number of different items. Smartwatches, tablets, 4K TVs, smart home devices, and laptops are all getting discounts to stay competitive with prices from Walmart and Best Buy.