Apple’s Jony Ive turns up on UK kids’ TV show, offers design advice

ive blue peterAsk any Brit, young or old, to name a TV show they enjoyed watching as a child and the likelihood is Blue Peter will be top of the list.

Their eyes may even glaze over as they recall with nostalgic pleasure the time presenter Anthea Turner demonstrated how to make your very own Tracy Island model, the sad day when presenter Janet Ellis left the show, and the unfortunate incident with the excited elephant.

Neither Blue nor having any clear connection with the name Peter, the BBC show launched way back in 1959 and is still going strong, making it the longest running children’s TV program in the UK, and possibly in the entire universe.

The show is held in such high regard that when its researchers called up Apple design guru Sir Jony Ive for an interview, he leapt at the chance. Yes, even Jony watched Blue Peter when he was little.

A popular segment in the show has a presenter making something useful (pen holder) or fun (Tracy Island) out of discarded items like empty egg box cartons, cereal packets and detergent bottles. It’s perfectly possible that it was this part of the show which inspired Ive to go on to become a designer.

In his recent Blue Peter appearance, Ive talked about his early memories of the show before being asked by presenter Barney Harwood to offer his thoughts on a selection of entries for a design competition the program was holding.

Children had been asked to come up with a product that combined a school bag, lunch box and pencil case. Ive offered a series of enthusiastic comments and seemed genuinely interested in the entries brought before him.

Asked how he would’ve approached the brief, the British designer said that with regards to the lunchbox, he’d immediately banish the word “box” from his mind because it gives you “a bunch of ideas that could be quite narrow because you think of a box being square and like a cube.”

Offering a little insight into how his design team goes about things at the Cupertino company, Ive commented, “We’re quite careful with the words we use because they can determine the path you go down.”

ive on blue peter

A short video shown to Ive (on an iPad, of course) included comments from a few of the competition entrants. “You’ve inspired us to design things that people use every day,” said one.

But for Apple’s senior vice president of industrial design, the best was yet to come. The show presented him with a gold Blue Peter badge, a rarely awarded prize given, as it says on the show’s website, “for really outstanding achievements like saving someone’s life or showing amazing bravery and courage.” Or in Ive’s case, for designing the iPhone.

Last up, Ive had a surprise in store for Harwood, presenting him with an aluminum Blue Peter badge so large that if you were to pin it to your shirt it would probably tear it right off.

Ive’s appearance on the show is a fun six-minute segment and you can watch it below.

Home Theater

Anker’s micro projectors get an equally small price in time for the holidays

Looking for a great deal on a tiny video projector? Anker has some tiny prices on three of their smallest devices. With features like Android 7.1 and designs as small as a can of soda, these projectors make the perfect travel companions.
Home Theater

The best Dolby Atmos movies for your home theater sound as good as they look

If you've got your hands on some sweet Dolby Atmos gear, the next step is to find films that take advantage of it. These are our picks in every genre for the best Dolby Atmos movies currently available on Blu-ray and streaming services.
Computing

Intel answers Qualcomm's new PC processors by pairing Core and Atom in 'Foveros'

Intel has announced a new packaging technology called 'Foveros' that makes it easier for the company to place multiple chips together on one package. That includes chips based on different Intel architectures, like Core and Atom.
Apple

Patent highlights Apple's sky-high ambitions for AirPower wireless charger

At its September event last year, Apple unveiled the AirPower -- its new wireless charging mat that will allow you to charge multiple devices at one time. It has not yet been released. Here's everything we know about the device so far.
Deals

The best Apple Watch deals for December 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Deals

The best MacBook deals for December 2018

If you’re in the market for a new Apple laptop, let us make your work a little easier: We hunted down the best up-to-date MacBook deals available online right now from various retailers.
Deals

The best iPhone deals for December 2018

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for December 2018.
Deals

The best iPad deals for December 2018

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for December 2018.
Computing

How to connect AirPods to your MacBook

If you have new AirPods, you may be looking forward to pairing them with your MacBook. Our guide will show you exactly how to connect AirPods to MacBook, what to do if they are already paired with a device, and more.
Mobile

How to switch from iPhone to Android: The ultimate guide

If you've decided to bridge the great tech divide and leave Apple's walled garden for the unknown shores of Android, then you'll find all the tips and advice you need to begin switching from an iPhone to an Android device.
Mobile

Need a quick battery boost? Try one of our favorite portable chargers

Battery life still tops the polls when it comes to smartphone concerns. If it’s bugging you, then maybe it’s time to snag yourself a portable charger. Here are our picks of the best portable chargers.
Computing

Which Macs are compatible with MacOS Mojave?

Is your computer ready for Apple's big Mojave update? Here's what you need to know about MacOS Mojave compatibility, what Macs can successful download Mojave, and the requirements you need to know about.
Computing

MacBook Pro battery replacement: Everything you need to know

Looking for a new battery for your MacBook Pro? It's important you know what to look for, what model you have, and what options Apple gives you! We'll cover everything you need to know about Apple MacBook Pro battery replacement.
Mobile

Is somebody watching you? How to stop apps from tracking your location

If you don't like the idea of your every movement being tracked by apps on the phone in your pocket, then you may want to turn location tracking off. We take a look at how to do it on an iPhone or Android phone in this easy guide.