Jaguar Land Rover’s new tech subsidiary InMotion to test car sharing

2017 Jaguar F-Type SVR
Jaguar Land Rover (JLR) may be the next automaker to experiment with car sharing. The British firm is reportedly launching a tech sub-brand to test the concept, which is becoming popular with car companies that are looking for sources of revenue beyond vehicle sales.

Called InMotion, the venture will design apps and on-demand services to “overcome modern travel and transport challenges,” according to a JLR press release. The company says InMotion will begin its testing of car sharing next month, with larger scale testing in North America, Europe, and Asia in the coming months.

InMotion is a wholly-owned subsidiary of JLR based in London, but will operate more or less independently as a startup. JLR believes the startup model will allow greater flexibility in developing new technologies and practices. Ford took a similar approach recently when it launched its Smart Mobility subsidiary, which also has car sharing and other mobility services within its purview.

JLR also said InMotion will employ up to 30 people “who will support entrepreneurs to build new businesses.” This seems to be an outgrowth of the company’s previous “Innovation Incubator” program. Launched last year in Portland, Oregon, the program allows entrepreneurs to pitch new tech ideas to JLR, and work with the company’s engineers.

Beyond that, JLR was short on details about what InMotion will actually do. It said the subsidiary will conduct research to design “closed real-world experiments” and then use the results of those experiments to develop actual technologies and services that could at least potentially be commercialized. The experimental approach appears less aggressive than that of some other carmakers, which have started their own car-sharing services.

BMW recently re-launched its car-sharing service under the ReachNow name in Seattle, while Daimler continues to operate Car2Go. General Motors is launching a “mobility brand” called Maven which will, among other things, coordinate car-sharing pilot programs in New York City and Ann Arbor, Michigan. Audi also operates pilot car-sharing services under the Audi At Home and Audi On Demand banners.


Has Columbus, Ohio raised its IQ yet? A progress report from the mayor

Two years ago, the city of Columbus in Ohio received $40 million to pursue smart city initiatives. So, what’s happened since then? We spoke with its mayor, Andrew Ginther, to discuss progress and what’s ahead.
Home Theater

Looking to cut cable? Here’s everything you need to know about Pluto TV

Pluto TV offers plenty of entertainment in a fashion similar to live internet TV services, only at no cost — you don’t even need to register. Too good to be true? Here’s everything you need to know.
Product Review

Audi built an electric SUV for buyers who want gasoline-free to mean stress-free

We finally got to spend time behind the wheel of the electric 2019 Audi E-Tron bustling cities and arid desert of the United Arab Emirates to see how it compares with Jaguar and Tesla's competitors.

600-hp, $155K Polestar 1 is the alluring Volvo coupe you’ve been waiting for

Volvo's return to the coupe segment just took an interesting turn: the model will join the Polestar lineup, and it will get a 600-hp plug-in hybrid powertrain. The Polestar 1 will be built in China starting in 2019.
Home Theater

AT&T’s new three-tiered streaming service will include movies, possibly HBO

AT&T has laid out new details for its planned streaming service that's set to launch in 2019. It will include three different price tiers, and will feature movies, original programming, and content from its acquisition of Time Warner.

Where Toronto sees smart sidewalks, residents see ‘1984.’ So what now?

Google-parent Alphabet is partnering with Toronto to develop a new, smart neighborhood, but some are concerned about privacy and the company’s motives. Could residents derail the project?
Social Media

Ride the rails and share your stories with Amtrak’s new social media residency

Amtrak is looking for travel fans with a knack for telling stories on social media. The new Amtrak social media residency program wants amateur travelers to share photos, video, and written content from aboard long-distance trips.

A second Wells Fargo glitch results in the foreclosure of more homes

A computer error has struck Wells Fargo once again, resulting in hundreds more homes being mistakenly foreclosed after a first glitch was reported in August. To compensate one customer, the bank sent a check for $25,000.

Sprint confirms it will launch a 5G smartphone with Samsung in 2019

Like other carriers, Sprint is working hard on bringing the next generation of cellular connectivity to customers. In fact, the company has even announced that it's working with HTC and Qualcomm on a new 5G smart hub.

Samsung partners with AT&T to create a multi-band 5G smartphone for late 2019

Ready to experience a radical transformation in mobile communication? AT&T is launching mobile 5G in cities across the country over the next few months. Here's everything you need to know about the AT&T 5G rollout.

Qualcomm's 3D Sonic fingerprint sensor could make your next phone more secure

Almost exactly a year after the launch of the Snapdragon 845, Qualcomm took the wraps off of its next-generation mobile platform, the new Snapdragon 855. The new chip puts an emphasis on A.I. performance.
Movies & TV

Movies Anywhere service adds Comcast films to its library and devices

Movies Anywhere lets you watch movies purchased from different services all in one place, and it just got even better with the addition of Comcast, which joins Microsoft, Amazon, iTunes, Google Play, Vudu, and FandangoNow.

Can Microsoft’s Airband Initiative close broadband gap for 25M Americans?

A new report from the Federal Communications Commission (FCC) says that 25 million Americans do not have access to broadband internet. Of these, more than 19 million are living in rural communities. Can Microsoft help out?

Amazon scouted airport locations for its cashier-free Amazon Go stores

Representatives of Amazon Go checkout-free retail stores connected with officials at Los Angeles and San Jose airports in June to discuss the possibility of cashier-free grab-and-go locations in busy terminals.