Audi’s R8 births the new RS3 and you can’t look away, as much as you’d like to

Audi doesn’t shy away from using dramatic videos to introduce new models. For example, the R8 V10 Plus promo that showcases the howl of its Lamborghini-derived 5.2-liter V10 makes gathering air for your next breath quite difficult.

So when it comes to introducing the redesigned RS3 Sportback, Audi returns to the snarl of the R8, but this time as the birth … parent … thing going into labor while it welcomes its precious little RS3 gift into the world. The whole experience is a mixture of Transformers and nature’s oddity in one fascinating clip.

Though we already know how the latest generation RS3 looks, as the fiery red Sportback emerges, it truly feels like you’re looking at it with new eyes. Heck, Audi even finds a way to show the “umbilical cord” being cut — now that’s commitment to a metaphor.

While proportionally the new RS3 Sportback shares little in common with the halo Audi R8, its performance has inched closer to its ancestor. It may have half the cylinders of the R8 V10, but the 2.5-liter turbocharged five-cylinder makes 367 horsepower — up 27 from the previous generation — and 343 pound-feet of torque. That power is funneled to all four wheels via Audi’s infamous quattro all-wheel drive system, which is connected to a seven-speed dual clutch transmission. Sorry manual transmission fans, there won’t be a three-pedal setup this time around.

Thanks in part to its sophisticated all-wheel drive system, the 2016 RS3 Sportback gets to 60 mph in 4.3 seconds on the way to its electronically-limited 155 mph top speed. Toss Audi a bit more cash and you can raise the governor to 174 mph. See what I mean about the invasion of the R8’s performance territory?

Besides the ferocious power, the RS3 Sportback gains other significant hardware upgrades like carbon ceramic front brakes and a brake-based torque vectoring system for better cornering.

Its pumped-up exterior completes the look and makes this particular American wish the hatchback would come stateside. Alas, we’ll have to make do with a sedan version when it goes on sale sometime next year. But no complaining, or Audi will take away our toys.

Cars

Audi isn’t giving up on sedans as it pivots towards electrification

Audi wants to release no less than 12 electric cars by 2025. Most of them will be SUVs and crossovers, but the company still believes in sedans. It's working on an A4-sized, battery-powered four-door expected to come out by 2023.
Mobile

5G's arrival is transforming tech. Here's everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.
Deals

Here are 20 portable tech gadgets you’ll want to use every day

If you're looking for portable tech to keep you charged up while on the go (or for some great small gift ideas), we've rounded up 20 must-have gadgets. You'll find everything from a mini gaming controller to a folding Bluetooth keyboard.
Computing

Here's our guide to how to charge your laptop using a USB-C cable

Charging via USB-C is a great way to power up your laptop. It only takes one cable and you can use the same one for data as well as power -- perfect for new devices with limited port options.
Cars

Protect yourself and your ride with our favorite dash cams

Dashboard cameras can assist drivers in car accident claims, settle speeding ticket disputes, and even catch glimpses of incoming meteors, among other things. Here, we've compiled a list of the most noteworthy offerings available.
Cars

Tesla revives its referral program with chances to win a Roadster

Tesla has revived its referral program that ended in February because of cost pressures. This time around the perks aren't quite as diverse, though it does offer regular chances to win a Roadster or Model Y.
Cars

From cars to computers: How data is transforming F1 racing

After a single weekend of racing, a Formula 1 pit crew typically pulls around 2TB of data from the car. Everything, from tire pressure to the temperature of the track, is recorded and analyzed in the name of boosting performance -- and not…
Cars

Tesla ends scheduled servicing because electric cars need less maintenance

Tesla will longer offer scheduled maintenance plans, switching to an "as needed" model. This reflects the fact that electric cars need less regular maintenance than gasoline or diesel cars.
Cars

The go kart-like Mini Cooper will soon add zero emissions to its resume

Mini is in the final stages of developing an electric version of the Cooper. The 2020 Cooper SE will receive powertrain components from the BMW i3, including a 181-horsepower electric motor and battery technology.
Product Review

By adding features, tech, and all-wheel drive, Mazda puts the 3 in a class of one

Since its introduction in 2003, Mazda’s compact Mazda3 has been a mainstay of the brand’s driver-oriented strategy. Mazda now plans to move upmarket, and the all-new 2019 Mazda3 offers some clues about how that’s going to work.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robotic companions and computer-aided karaoke

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!
Cars

Tesla Model 3 vulnerability exposed at Pwn2Own; hackers take home the car

A Tesla Model 3 vulnerability was exposed at the Pwn2Own hacking competition. The hackers, who were able to display a message on the electric vehicle's internet browser, won $35,000 and took home the car.
Cars

Is this electric car startup the next Tesla, or will it go the way of Coda?

The electric car startup formerly known as EVelozcity has changed its name to Canoo. It also announced a lineup of four cars including a commuter-friendly model and a lifestyle-oriented car. Its first electric vehicles will begin to appear…
Cars

Ford’s born-again Bronco off-roader will soothe your 1990s nostalgia

Ford confirmed it will bring the Bronco back to American showrooms in 2020. We haven't seen the truck yet, but dealers who got a preview of it during a private event say it's a true off-roader aimed directly at the Jeep Wrangler.