Toyota announces 2017 Mirai pricing and a range of incentives

The Toyota Mirai returns for its second year, as 2017 prices are announced. The zero-emission hydrogen fuel cell electric vehicle, which emits only water vapor, struggled in its first year, with sales in the U.S. lower than expected. The 2017 Mirai retains its $57,500 MSRP plus an $865 destination fee, though customers can qualify for an $8,000 federal tax credit and $5,000 California rebate. In addition, Mirai drivers can get access to the Golden State’s HOV lane.

With an EPA estimated driving range of 312 miles and a refueling time of five minutes, the Mirai is coming closer to what we expect in a traditional car.

In a press release, Toyota announced its Mirai trailblazer support program, which “enhances the purchase and ownership experience. Choices include: a $349 per month lease for 36 months, with $2,499 due at signing and an annual 12,000 mile allowance; zero percent APR for 60 months or 1.9 percent for 72 months; or $7,500 “purchase support,” which goes towards the vehicle price.

Services haven’t changed for the new model year — buyers still get three years’ worth of complimentary fuel, three years of complimentary Safety Connect and Entune, which includes a hydrogen station finder app, and three years of 24/7 customer call support. There is no cost for scheduled maintenance for three years or 35,000 miles (whichever comes first), free roadside assistance, and an 8-year/100,000 mile warranty on “key fuel cell vehicle components,” which include the fuel cell stack and power control unit, hydrogen tanks, hybrid battery pack, and numerous ECUs.

The 2017 Mirai adds a color option, Atmospheric Blue, to the existing Celestial Black, Elemental Silver and Nautical Blue Mirai color choices.

The Mirai continues to be offered solely in California, through eight authorized dealers. California customers can request a Mirai by visiting Toyota’s Mirai site. Production is limited, and only “select, eligible customers” will be able to get one.