Skip to main content
  1. Home
  2. Cars
  3. News

1990s nostalgia leads to a new BMW coupe with a familiar nameplate

Add as a preferred source on Google

For once, the rampant rumors were accurate. The 8 Series nameplate is returning to the BMW lineup after nearly two decades of absence.

While a production model is right around the corner, BMW will first whet our appetite by introducing a close-to-production concept car at the prestigious Villa d’Este Concours d’Elegance taking place May 26-28 in central Italy. After leaked images were posted on an online forum, BMW revealed the 8 Series concept in full well ahead of that event.

Recommended Videos

BMW resisted the urge to go retro and borrow styling cues like pop-up headlights and angular lines from the original 8 Series. Instead, the concept eschews the land shark look in favor of a muscular design accented by curves and pronounced haunches. The concept’s design bodes well for the eventual 8 Series production model.

As its name suggests, the 8 Series will slot above the 7 Series sedan in the BMW hierarchy. It will serve as the company’s flagship, and it will fight in the same segment as the Mercedes-Benz S-Class Coupe. To live up to its range-topper status, the coupe will likely offer a powerful, turbocharged V8 engine or a silky-smooth V12. It’s not too far-fetched to speculate a plug-in hybrid model capable of zero-emissions driving will join the lineup a little later in the production run. BMW has promised to launch a gas-electric variant of every model in its portfolio, after all. But the automaker won’t confirm any powertrain details just yet.

The air of exclusivity carriers over to the interior. The shifter and the controller for BMW’s iDrive infotainment system are made from Swarovski glass, and almost every surface is covered in leather, aluminum, or carbon fiber. At the same time, the carbon-fiber shell sport seats show that BMW didn’t forget about sportiness.

“The 8 Series Coupe will build on our tradition of luxurious sports coupes and add a genuine dream car to our lineup — a slice of pure automotive fascination. It will underpin our claim to leadership in the luxury segment. I can tell you today that this will be a true luxury sports coupe,” BMW chairman Harald Krüger promised in a statement.

The 8 Series concept debuting in July at Villa d’Este previews “a model which BMW is set to introduce in a similar form in the coming year,” according to a second press release from the automaker. That means the new 8 Series will likely hit our shores in time for the 2019 model year. 2019 will also mark the 30th anniversary of the original model. Coincidence? We think not.

Updated on 05-25-2017 by Ronan Glon: added leaked picture.

Updates on 05-25-2017 by Stephen Edelstein: added more official information and  photos.

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
Rivian refreshes its 2027 R1 lineup with new trims and a big seating upgrade
Captain's chairs just landed on the Rivian R1S, and it is about time!
Rivian-R1S-R1T-2027

Rivian just gave its flagship R1S and R1T a refresh for 2027, and the headline update is one owners have wanted for years. The R1S finally gets optional second-row captain's chairs, while the entire R1 lineup adopts a simpler trim structure and adds a new paint color. Pricing stays put too, with the R1S starting at $83,990 and the R1T at $79,990.

The captain's chairs everyone asked for

Read more
BYD just dropped a $16,000 car into an EV price war America can’t compete with
China keeps dropping $16,000 EVs while America struggles to crack $30,000
BYD Seal 06 Budget EV at a Charging station

China's affordable EV market is getting ridiculously good in terms of value. Barely a day after Volkswagen opened preorders for its $17,175 ID. Era 5S plug-in hybrid, BYD has launched the 2027 Seal 06 with prices starting even lower.

The DM-i plug-in hybrid begins at 99,900 yuan, or around $14,700, while the fully electric Seal 06 starts at 109,900 yuan, roughly $16,100. In comparison, America’s cheapest EV, the 2027 Chevrolet Bolt, starts at $28,995. That makes the Bolt almost $13,000 more expensive than the entry-level Seal 06 EV.

Read more
Volkswagen’s $17,000 plug-in hybrid makes America’s cheapest EV look overpriced
Volkswagen’s $17,000 ID. Era 5S is insanely good value
Volkswagen ID. Era 5S Featured

Volkswagen's latest hybrid car is impressive on paper, but the real shocker is its price tag. SAIC Volkswagen has opened preorders for the ID. Era 5S in China with a limited-time starting price of 115,900 yuan, or roughly $17,175. Its regular Pure trim costs around $17,770, while even the range-topping Max comes in at just $22,215.

To put that into perspective, Chevrolet lists the 2027 Bolt at an MSRP of $28,995, making it America’s cheapest EV. Nissan’s 2026 Leaf starts at $29,990 before destination charges. So the cheapest Bolt is around $11,820 above Volkswagen’s introductory ID. Era 5S price.

Read more