Skip to main content
  1. Home
  2. Cars
  3. News

Keanu Reeves’ Arch Motorcycle Company will import, sell Suter race bikes

Add as a preferred source on Google

Arch Motorcycle Company, which was co-founded by Keanu Reeves in 2012, has been appointed as the exclusive importer and distributor for Swiss race engineering company Suter Industries’ closed-course motorcycles. Arch formed its Suter North America division to handle sales and tech support of Suter products, including the MMX 500 and MMX 2 Moto2, among others. These serious machines attract serious buyers, and vehicles from both Arch and Suter made our recent list of the most expensive motorcycles in the world.

Suter Industries will also become Arch Motorcycle Company’s exclusive European dealer. The Swiss manufacturer is working on creating a Euro-4 compliant Arch KRGT-1 motorcyle to sell overseas, and will be working with the American company on future models and products.

Recommended Videos

Keanu Reeves co-founded Arch Motorcycle Company along with Gard Hollinger to create “the ultimate American performance cruiser.” The inaugural model, the KRGT-1, was released in 2015. The KRGT-1 will be joined by other models later this year.

“The undisputed technical prowess Suter brings in precision motorcycle manufacturing is what really excites us about working together,” Hollinger said. “We’re extremely excited about the engineering resources that Suter brings to the table, which really are unparalleled and will be a great asset to our Arch team as we continue to develop some of the best motorcycles in the world.”

“It is a real honor for Arch to have the unique opportunity to bring the Suter MMX 500 and Moto2 motorcycles here to North America and conversely, for Suter to be our Arch representative over in Europe,” Reeves added. “Like Arch, Suter makes motorcycles for riders who appreciate an incredible riding experience. Both of our companies are committed to excellence in everything we do. I’m very excited about the potential for what we can create together moving forward.”

Suter Industries was founded in 1996 by Eskil Suter and has become respected in the race industry, having won three manufacturers championships on the trot in the Moto2 class in 2010, 2011, and 2012. That third Moto2 Championship featured a young Marc Marquez racing for Suter. In 2015, Suter’s two-stroke racer, the MMX 500, hit the scene.

“We at Suter are pleased and proud to have found an enthusiastic partner in Arch Motorcycle Company,” Suter CEO Maurizio Bäumle said. “Both our companies share the same vision in regards to technical perfection, but I think it is our mutual passion for riding that ultimately makes this a perfect partnership. Whether out on the road or on the track, both Arch and Suter endeavor to capture the joy of riding in all our motorcycles. We look forward to working alongside Arch to make our bikes the best they can possibly be.”

The bikes to come out of these companies my be beyond most people’s wallets and abilities, but for the rest if us, there are plenty of other motorbike choices to fit any budget or level of experience.

Albert Khoury
Former Weekend Editor
Al started his career at a downtown Manhattan publisher, and has since worked with digital and print publications. He's…
China’s GWM is making a Beetle lookalike EV, and it somehow looks better
GWM upgrades Ora Ballet Cat with 150kW motor and 180km/h top speed
Ora Ballet Cat

The Volkswagen Beetle may be long gone, but one of its most obvious spiritual successors isn't ready to disappear just yet. Chinese automaker Great Wall Motor (GWM) is preparing to relaunch the Ora Ballet Cat, its retro-styled electric hatchback that famously drew comparisons with the iconic Beetle. This time, however, the company is hoping extra performance and a fresh identity will succeed where clever marketing couldn't.

According to a report by Car News China, the latest regulatory filings published in China reveal that the Ora Ballet Cat is receiving a more powerful electric motor, a higher top speed, and could even lose its feline-inspired name altogether. The update arrives as competition in China's EV market reaches new highs, forcing automakers to rethink products that once stood out for style alone.

Read more
Slate’s new EV truck colors are straight out of a Crayola box
Slate Auto and Crayola have teamed up to give the affordable electric truck a vibrant makeover.
Slate Crayola Orange Car Render

If there was ever an electric truck that looked like it needed a splash of color, it was Slate's. The Bezos-backed startup has announced a new partnership with Crayola, bringing the iconic crayon maker's unmistakable palette to its minimalist electric pickup. And yes, one of the available colors is actually called Razzmatazz.

From 64 crayons to four wheels

Read more
Self-driving cars keep getting in the way of first responders, and Uncle Sam just ran out of patience
Robotaxis are supposed to make roads safer, but first responders say they're becoming a real problem.
Waymo Jaguar I-PACE sensors close up

Self-driving cars are supposed to make our roads safer, but it seems that they are  doing the opposite. NHTSA administrator Jonathan Morrison sent a letter to autonomous vehicle developers this week, and he didn't hold back. He called the pattern of driverless cars getting in the way of first responders "unacceptable," and said a car that can't safely handle an emergency scene is a danger to everyone around it.

What's actually going wrong?

Read more