Aston Martin ceases production of the Cygnet, its $50,000 shoe

aston ceases production of its 50000 shoe martin cygnet 3
Not surprisingly, the re-badged Toyota IQ, Aston Martin Cygnet, didn't sell very well.

When I first saw the Aston Martin Cygnet I thought it was just another example of a luxury carmaker making branded products. In this case: an odd and severely ugly roller-skate. Then someone told me it was a car. I politely laughed at their joke. Later, though, I noticed the steering wheel.

It’s taken me nearly two years to get over the shock. Alas, my tribulations and soul searching took too long. Aston Martin is taking the Cygnet out of production and I will never have the opportunity to buy one.

This handbag-sized car was not even really an Aston to begin with, but instead a self-propelled dishwasher with wheels called the Toyota IQ. Actually, my editor has just informed me that the IQ is also in fact a car. Who knew? To make the Cygnet, Aston borrowed the IQ and tarted it up with Aston badges and fancy seats. Why did Aston make such a monstrosity? So that it could live up to EU fuel-efficiency regulations.

European automakers are required to meet average targets for fuel economy and emissions across their entire range of cars; a challenge for Aston Martin who believes that any car with less than eight cylinders just isn’t finished yet. So instead, it decided to engage in the clever subterfuge of simply borrowing some of Toyota’s numbers.

Unfortunately for Aston, it may have been able to fool government regulators but not buyers. There have been a few high points for Aston. For a short time, it couldn’t keep up with production orders. This, funnily enough, why most shoes are made in countries without labor laws.

Another high for Aston was when famed racing driver Stirling Moss bought a Cygnet for his wife. Full disclosure: the Digital Trends legal staff is currently investigating to see if it constitutes spousal abuse. However, in the end, not many people bought the Cygnet. After all, $50,000 dollars is a lot to pay for a roller skate – especially when they only give you one.

Cars

The DBX SUV will go where no Aston Martin has gone before

When it launches in 2019, the Aston Martin DBX will be the British automaker's first SUV. In the meantime, camouflaged DBX prototypes will undergo strenuous testing around the world.
DT Daily

Singer Racella talks recording, drawing inspiration from trauma

On episode 15 of DT Daily, Digital Trend's daily morning show, host Greg Nibler talked to singer-songwriter Racella about her new EP, Waves, how to make music with an iPhone, and more.
Cars

Born to run (forever): The most reliable cars you can buy right now

We all dread the thought of our car turning into a money pit, but choosing a dependable vehicle from the start can help us rack up countless care-free miles. Here, we've rounded up some of the most reliable cars available.
Cars

From Rolls-Royce to Lamborghini, these are the most expensive cars in the world

If you recently discovered an oil reserve in your backyard, you probably have some extra cash to spend. Look no further, because we’ve rounded up the most expensive cars in the world.
Cars

Where are you going this weekend? These 5 off-road vehicles say 'anywhere'

The body-on-frame SUV is going extinct, but there are still several options for buyers looking to skip the asphalt. To help you sort the good from the bad, we've rounded up the best off-roaders currently available.
Cars

Lime’s first carsharing service motors into Seattle this week

Lime may be better known for its app-based bike and scooter rental services, but in Seattle, Washington this week it's launching its very first carsharing service, similar to Car2go and Zipcar.
Cars

Land Rover shows its artsy side by previewing the 2020 Range Rover Evoque

Land Rover made life-sized wire sculptures to preview the 2020 Range Rover Evoque. The all-new SUV will make its debut during a private event held in London on November 22, and deliveries will begin in 2019.
Deals

These headlights have 4 color settings to help save lives under all conditions

Boslla headlights are an easy-to-install solution to achieve all-weather lighting for your vehicle. After a quick ten-minute install, these lights have up to four settings to get you through anything.
Cars

Car parts maker ZF is using drones to deliver components to its factories

ZF recently became the first entity in Germany to receive approval to use drones to deliver spare parts, and the company now uses them to deliver parts from its central warehouses to its workshops.
Cars

Ford teams up with Walmart to study consumer response to autonomous delivery

Last week it was Ford and VW, and this week Ford and Walmart are signaling a desire to work together on autonomous vehicles solutions. Ford and the giant retailer will study consumer reactions to self-driving delivery vehicles.
Cars

Our favorite fuel-efficient cars are as frugal as they are fun

You don't need to opt for a hybrid or an all-electric ride in order to achieve good fuel economy. These vehicles pack both performance and style, whether you're in the market for a luxury sedan or a game-changing pickup truck.
Cars

Out of juice? Learn how to jump-start a car with this quick guide

Jumping a car is a simple procedure, but not everyone knows how to properly do so. To make things easier, we've put together a quick-hit guide on how to fire up your vehicle using jumper cables and a second power source.
Cars

Prep your car for the coming snow and sleet with these cold weather tips

Driving in the winter, whether downtown or across the country, is rarely easy. Luckily, we've put together a quick rundown of a few things you should do to winterize your car before the snow officially hits.
DT Daily

DT Daily: Waymo’s driverless cars, ‘Fallout 76’ tips, and Racella

In today's episode of DT Daily, we discuss Waymo's foray into the ridesharing sector, along with various tips for making the most of the recently launched Fallout 76. We also sit down with singer Racella to chat about her new EP, Waves.