Aston Martin plays the name game with its DB9 replacement

Aston Martin DB9 Volante
They say “if it ain’t broke, don’t fix it,” but “they” don’t work in the automotive industry.

The Aston Martin DB9 is a superb car, but it’s also long in the tooth. There’s nothing specifically wrong with it, but the DB9 has been on sale for a long time, which is a problem in its own right when it comes to cars.

Aston is working on a new platform to replace the current car’s VH architecture, and a new engine from Mercedes-Benz AMG is one the way. It may be the 4.0-liter twin-turbocharged V8 from the upcoming AMG GT.

However, there’s one thing Aston Martin hasn’t figured out: What to call the new car.

It would logically be the DB10, but Autocar reports that Aston isn’t wedded to any specific numeral.

The car will definitely have “DB” in its name, a reference to British entrepreneur David Brown, who resuscitated the company after World War II and whose initials have graced Aston Martins since the 1950 DB2.

RELATED: 2015 Aston Martin V12 Vantage S first drive review

Other than that, there’s just as good a chance the next Aston will be the DB11, not the DB10.

The company skipped a number when transitioning from the DB7 to the current DB9 because the new car was such a great leap forward, and officials feel the same way about what’s cooking now.

“As the next one all be at least as big a step forward, there’s no reason why we couldn’t do so again,” Aston designer director Marek Reichman told Autocar.

Whatever it’s called, the DB9 replacement will be a significant car for Aston.

The DB9 is the current backbone of the lineup, sitting right between the more muscular Vanquish and smaller Vantage, and serving as the basis for the Rapide four-door. The new model will probably play a similar role.

Product Review

In the 2019 Porsche Macan S, life starts after the "curves ahead" sign

The roster of models challenging the Porsche Macan grows annually. The German firm updated its smallest, most affordable SUV with a new engine, more tech features, and subtle design tweaks to keep it looking fresh.
Cars

The Aston Martin Vanquish Zagato Shooting Brake is the sexiest wagon ever

Aston Martin has revealed new photos of the limited-production Vanquish Zagato Shooting Brake. The Vanquish Zagato line now includes the Shooting Brake, Coupe, Volante, and Speedster, each with bespoke styling.
Cars

Volkswagen may be planning a tougher challenge for its all-electric I.D. R

The Volkswagen I.D. R electric race car may head to the Nürburgring in 2019 for a lap-record attempt, according to a new report. Volkswagen will reportedly aim to set the quickest lap time ever by an electric car.
Cars

Aston Martin bets classic car owners will choose volts over carburetors

Aston Martin has converted one of its most sought-after classic models to run on electricity instead of gasoline. The roadster uses electric components sourced from the upcoming Rapide E sedan.
Cars

600-hp, $155K Polestar 1 is the alluring Volvo coupe you’ve been waiting for

Volvo's return to the coupe segment just took an interesting turn: the model will join the Polestar lineup, and it will get a 600-hp plug-in hybrid powertrain. The Polestar 1 will be built in China starting in 2019.
Cars

Nissan and Italdesign’s GT-R50 concept will become a $1.1 million reality

The Nissan GT-R50 is a customized sports car built to celebrate the 50th anniversaries of both the GT-R and design firm Italdesign. Underneath the sleek bodywork sits a 710-horsepower engine fortified with race car components.
Mobile

Car-branded phones need to make a U-turn if they ever want to impress

Your car and your smartphone are becoming one, yet smartphones branded or co-created by car companies are a problem. We look at the history, some examples of the best and worst, then share hopes for the future.
Cars

Ford’s new Shelby GT500 Mustang will have 3D-printed brake parts

Ford's new $45 million Advanced Manufacturing Center will focus on emerging technologies, including 3D printing. One of the staff's first jobs is to print parts for the 700-horsepower Shelby GT500 Mustang.
Product Review

Audi built an electric SUV for buyers who want gasoline-free to mean stress-free

We finally got to spend time behind the wheel of the electric 2019 Audi E-Tron bustling cities and arid desert of the United Arab Emirates to see how it compares with Jaguar and Tesla's competitors.
News

World’s fastest electric race car to display at Petersen Museum

The Volkswagen I.D. R Pikes Peak race car smashed the all-time record at the hill climb for which it was named. The all-electric VW record-holder will be on display at the Petersen Automotive Museum in Los Angeles until February 1, 2019.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Cars

This freewheeling Army truck-turned-tiny home is a labor of love

Most tiny homes are models of efficiency but one British metal worker has redefined the idea, converting an old Army truck into a mobile tiny home that comes with a bed, a sofa, a shower, and a beer garden.
Cars

Take a friend stargazing at 202 mph in the 2019 McLaren 720S Spider

McLaren has introduced the 2019 720S Spider. As its name implies, it's a convertible variant of the 720S coupe. The company promises the Spider retains the coupe's dynamism and agility thanks in part to the widespread use of carbon fiber.
Cars

Gateway’s born-again Ford Bronco boasts classic style, 2018 muscle car power

Illinois-based Gateway Bronco has received a license from Ford to make brand-new examples of the first-generation Bronco. Every build starts with a Ford VIN and a donor vehicle, but Gateway upgrades every part of the car.