BlackBerry survey: Consumers don’t trust connected devices to keep data secure

At CES 2019BlackBerry Limited reported the results of a recent survey that found most adults don’t trust connected devices to keep data safe.

BlackBerry, a Waterloo, Ontario-based communications security technology company, commissioned Atomik Research to run the service. Conducted during December 2018, the survey respondents comprised 4,010 adults in the U.S., U.K., and Canada.

The types of devices considered in the survey included connected cars, drones, health monitors, televisions, cameras, and smart home speakers and other smart home devices.

Roughly 80 percent of the consumers who participated in the survey indicated they do not trust the Internet-connected devices they currently own to protect either their data or their privacy.

The survey also queried consumers about future connected device purchases. According to BlackBerry, most responded they would prefer some way to know which companies had reputations for strong data security and privacy protection and would rather buy products from companies with high standards. Currently, however, 36 percent indicated they had no idea what security certifications exist for internet-connected devices.

“This survey shows there is a real opportunity for companies to differentiate their products by providing a higher level of security and data privacy,” said Mark Wilson, Chief Marketing Officer at BlackBerry. “Similar to the rise in demand for organic food and sustainable goods, we believe that educated consumers — many who have been victims of cyber attacks and uninvited use of personal data — will help drive the private and public sectors to align on a safety and security standard.”

Asked about their willingness to pay extra for products from companies identified as meeting security and privacy standards, 58 percent of the respondents indicated they would pay more. Ten percent of the surveyed consumers would pay up to 20 percent extra for products they believed they could trust, although most consumers would rather pay 10 percent or less to be assured their data was safe. Twenty-three percent of those surveyed said they would pay up to a five percent premium for greater data safety.

BlackBerry focused on connected cars in its report on the survey results. Extrapolating from the questions about consumers being willing to pay more for more secure products, BlackBerry stated that 23 percent would spend up to $1,700 extra for a car with safe and secure connectivity software. The price premium is based on a Kelly Blue Book estimated average dealer price of $35,742 for a new U.S. light vehicle in September 2018. BlackBerry also said because 10 percent of consumers said they would pay up to 20 percent more for data security, they would therefore be willing to pay an additional $7,000.

Asked about their preferences for trusted digital assistants installed in vehicles, 32 percent of the survey respondents wanted none. Of the remainder, 25 percent preferred Google Assistant, 19 percent chose Siri, 16 percent selected Amazon Alexa, five percent checked Microsoft Cortana, and three percent chose IBM’s Watson.

Product Review

Ring Video Doorbell 2 is the simplest entry into a smarter doorway

The Ring Video Doorbell 2 may lack the style and sophistication of premium door-dingers, but few can match its simplicity and versatility. The device, available in both wired and wireless configurations, is easy to set up and adds instant…
Smart Home

Want a smarter home? Ditch the keys with these great smart locks

A good smart lock should offer a combination of security and convenience. Fortunately, these devices keep your home protected, your family safe, and your belongings secure from possible intruders.
Home Theater

Roku adds automatic sign-out mode, for those with regular houseguests

Being able to use a Roku device while staying at a hotel or Airbnb is awesome. What is less awesome is leaving yourself signed in after you leave. With a new automatic sign-out feature, Roku is making it easier to relax.

Samsung rumored to mark 10 years of the Galaxy S line with a 5G model

Samsung is rumored to launch a 5G version of the Galaxy S10, called the Galaxy S10 X. The phone may be larger than the standard Galaxy S10 devices, and feature a very impressive specification sheet.

Ford’s Mustang-inspired electric crossover will spawn a Lincoln luxury version

Lincoln will get its own version of parent Ford's first mass-market, long-range electric vehicle. While Ford's version will have styling inspired by the Mustang, Lincoln will take a more traditional approach.
Home Theater

Spotify adds simplified Car View mode for Android users

What was once just a test is now a reality: Spotify is rolling out a new, simplified in-car user interface for all Android users called Car View, which automatically engages when the app detects a car Bluetooth connection.

Driving Daimler’s 40-ton eCascadia big rig isn’t just fun, it’s electrifying

Daimler Trucks brought its all-electric eCascadia semi-truck to the 2019 CES, and invited us to take the wheel. What does it feel like to drive one? Simply electrifying, of course.

Boutique carmaker Karma Automotive, legendary design firm Pininfarina team up

Karma Automotive is partnering with legendary Italian design firm Pininfarina on future luxury cars. The first product of that partnership will appear later this year, Karma said, without offering other details.

Sibling rivalry: 2019 BMW Z4 takes on the 2020 Toyota Supra

BMW and Toyota forged an unlikely partnership when they set out to build a sports car platform together. Here, we examine the similarities and differences between the 2019 Z4 and the 2020 Supra.

Tesla cuts workforce by 7 percent, ends referral program to trim costs

Tesla has announced plans to trim its workforce by seven percent, and it will end the referral program that rewards customers who help it sell cars. These measures are ways to cut costs and boost profits.

Worried about commuting in winter weather? Nissan has the answer

The Nissan Altima midsize sedan is now available with all-wheel drive. To advertise that fact, Nissan's Canadian division slapped some tank-like tracks on an Altima to create a one-off show car.
Emerging Tech

Too buzzed to drive? Don’t worry — this autonomous car-bar will drive to you

It might just be the best or worst idea that we've ever heard: A self-driving robot bartender you can summon with an app, which promises to mix you the perfect drink wherever you happen to be.

Lyft and Aptiv’s self-driving car program has come a long way (but not far enough)

Many companies talk about self-driving cars, but Lyft and Aptiv are already using a fleet of them to transport paying customers in Las Vegas. Hop in for a close look at the tech of autonomous cars, and the challenges they face.

Michigan OKs digital license plates with Rplate’s connected car platform

The state of Michigan approved the use of digital license plates on motor vehicles registered in the state. Reviver Auto, the manufacturer of the Rplate connected car platform, worked with Michigan's Department of State to pass the bill.