Leave it to the Japanese to create the most terrifying ad for tires … ever

clip ring terrifying japanese ad tires autoway tire screen cap
If you don't buy good tires, you too may face demon children.

Despite our claims that we at Digital Trends rarely cover advertisements; here is another. Though, I think you will agree after watching it that this is no typical ad.

Japanese tire retailer Autoway has decided that its normal ads just aren’t getting the job done. So it has decided to take a cue from Japan’s infamous horror film industry to scare the living Christ out of its customers.

Now, on the one hand I get it. The ad is tapping into our primal fear of car accidents by setting a snowy driving scene.

But on the other hand … “Good lord! That’s a terrifying, mutilated child!” When I first watched it, I knew something was coming but I still jumped back in my seat and my dog came charging in from the other room to kill whatever was attacking me.

I don’t speak Japanese so I am not entirely sure about the text, but I am guessing that the little girl is saying that she will now kill us because her parents didn’t buy good enough tires to save her.

This is a potent, if downright low, advertising message. However, I must say that after watching this, I was not thinking about buying tires, but instead: guns, swords, and home exorcism kits.

So really, send me more ads with Jean Claude Van Damme or SRT Vipers. And Autoway Tires, you can go to hell. If nothing else, you need to drop your monster child off there.  

Cars

Land Rover shows its artsy side by previewing the 2020 Range Rover Evoque

Land Rover made life-sized wire sculptures to preview the 2020 Range Rover Evoque. The all-new SUV will make its debut during a private event held in London on November 22, and deliveries will begin in 2019.
Movies & TV

Winter coming in spring? HBO reveals 'Game of Thrones' season 8 premiere date

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Movies & TV

The best movies on Amazon Prime right now (November 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Smart Home

Put away that sponge and let us help you pick the best dishwasher for your buck

Tired of doing dishes by hand? Take a look at our picks of the four best dishwashers currently available and let a machine do the dirty work for you. They’ll do a much better job, anyway.
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Deals

These headlights have 4 color settings to help save lives under all conditions

Boslla headlights are an easy-to-install solution to achieve all-weather lighting for your vehicle. After a quick ten-minute install, these lights have up to four settings to get you through anything.
Cars

Car parts maker ZF is using drones to deliver components to its factories

ZF recently became the first entity in Germany to receive approval to use drones to deliver spare parts, and the company now uses them to deliver parts from its central warehouses to its workshops.
Cars

The DBX SUV will go where no Aston Martin has gone before

When it launches in 2019, the Aston Martin DBX will be the British automaker's first SUV. In the meantime, camouflaged DBX prototypes will undergo strenuous testing around the world.
Cars

Ford teams up with Walmart to study consumer response to autonomous delivery

Last week it was Ford and VW, and this week Ford and Walmart are signaling a desire to work together on autonomous vehicles solutions. Ford and the giant retailer will study consumer reactions to self-driving delivery vehicles.
Cars

Our favorite fuel-efficient cars are as frugal as they are fun

You don't need to opt for a hybrid or an all-electric ride in order to achieve good fuel economy. These vehicles pack both performance and style, whether you're in the market for a luxury sedan or a game-changing pickup truck.
Cars

Out of juice? Learn how to jump-start a car with this quick guide

Jumping a car is a simple procedure, but not everyone knows how to properly do so. To make things easier, we've put together a quick-hit guide on how to fire up your vehicle using jumper cables and a second power source.
Cars

Born to run (forever): The most reliable cars you can buy right now

We all dread the thought of our car turning into a money pit, but choosing a dependable vehicle from the start can help us rack up countless care-free miles. Here, we've rounded up some of the most reliable cars available.
Cars

Prep your car for the coming snow and sleet with these cold weather tips

Driving in the winter, whether downtown or across the country, is rarely easy. Luckily, we've put together a quick rundown of a few things you should do to winterize your car before the snow officially hits.
DT Daily

DT Daily: Waymo’s driverless cars, ‘Fallout 76’ tips, and Racella

In today's episode of DT Daily, we discuss Waymo's foray into the ridesharing sector, along with various tips for making the most of the recently launched Fallout 76. We also sit down with singer Racella to chat about her new EP, Waves.