The Michigan-based pizza company has officially unveiled the Domino’s Innovative DXP, a uniquely-crafted delivery vehicle with the ability to ferry up to 80 pies at a time. Based on the Chevy Spark, the car features a bespoke interior designed for maximum nutriment storage, making it the first pizza-carrier of its type.
“The Domino’s DXP is the first purpose-built vehicle aimed at revolutionizing pizza delivery,”said Russell Weiner, President of Domino’s USA. “This innovation allows drivers to do their jobs with greater ease and efficiency, and demonstrates that Domino’s is absolutely fanatical about making perfect deliveries.”
There are many elements that make up the ideal delivery vehicle, and the DXP is chock-full of them. It features an illuminated warming oven that’s accessible via the key fob, and the entire cabin is coated with a non-slip, easy-to-clean material. There are also special compartments for salads, wings, sauces, and 2-liter bottles of soda inside. As far as the exterior goes, the Spark is decked out in Domino’s livery, including a puddle light that projects the brand’s logo on the ground. The vehicle is also fuel efficient with a 39-mpg highway rating, meaning it can spend less time at the pump and more time delivering crispy, bubbly, and cheesy goodness straight to your door.
Domino’s is currently working with Roush Enterprises to convert and deliver around 100 DXPs to 25 markets across the United States, including Boston, Dallas, Detroit, Houston, Indianapolis, New Orleans, San Diego, and Seattle. The vehicles will cost franchises somewhere between $20,000 and $25,000 each. The standard Spark starts at $12,170.
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