Skip to main content

Ford stages a homecoming — and brings the future to Detroit

Ford Detroit
Image used with permission by copyright holder
Ford is going home, and taking the future with it. This week, the automaker announced plans to move its self-driving and electric vehicle units to its hometown of Detroit. The business and strategy teams for both divisions of the company will be relocated to the Michigan metropolis.

A large swath of Ford employees, including those associated with electric vehicle strategy group Team Edison, will soon be housed in a 45,000 square foot former factory; fitting, given the teams’ collective missions. Indeed, Ford noted in a release, the move “brings together Ford teams that are creating new business models in a resurgent, diverse neighborhood with industrial roots.” Located in Corktown, the new Ford location is slated to begin operations early in 2018, and will allow folks working on autonomous and EV technology to test their new developments in an urban environment.

“We’re excited to choose this inspirational location in one of Detroit’s resurgent neighborhoods to accelerate our work on electric and autonomous vehicles,” said Ford president and CEO Jim Hackett. “This move and our exciting Dearborn campus transformation are important steps as we move toward our aspiration to become the world’s most trusted mobility company – designing smart vehicles for a smart world.”

Ford is casting the decision to move two of its most innovative teams as a highly strategic one. Given that both units are focused on addressing mobility challenges including congestion, pollution, accidents, and other transportation headaches, it’s crucial that they be located in an area where these challenges exist (but can be solved). More than 220 employees will be relocated to the new Corktown office.

The new location will likely be the birthplace of Ford’s first autonomous vehicle, slated to make its debut in 2021. Not only will the car drive itself, but it’ll also be of the hybrid-electric variety, which makes the decision to bring the autonomous and electric vehicle teams together all the wiser.

“Having these teams together in a dedicated facility in the heart of Detroit is truly a full-circle moment for Ford,” said Jim Farley, Ford executive vice president and president, global markets. “It’s such a conducive environment for sharing ideas, for collaboration, and for accelerating our electric vehicle efforts. We have such a great team, and we’ll be hearing more from them in the coming months.”

Editors' Recommendations

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
2022 Ford F-150 Lightning: America’s bestselling vehicle goes electric
Ford's F-150 Lightning pickup.

Electric cars are a powerful weapon against climate change, but most Americans don’t buy cars, they buy pickup trucks. The Ford F-150 has been the bestselling vehicle in the United States for decades, and now Ford is making it electric.

The 2022 Ford F-150 Lightning borrows its name from a performance version of the F-150 sold in the 1990s and early 2000s. Instead of chasing speed records, the reincarnated Lightning’s mission is to convince truck buyers that electric power is the future, as well as maintain Ford’s truck dominance in the face of competition from old rivals and new startups alike. It’s a hugely important vehicle for Ford -- and for the future of EVs.

Read more
President Biden drives Ford F-150 Lightning electric-truck prototype
president biden drives 2022 ford f 150 lightning electric pickup truck prototype visits rouge vehicle center

Ford isn't quite ready to reveal the 2022 F-150 Lightning electric pickup truck, but when the president of the United States wants a test drive, how do you say no?

President Joe Biden visited Ford's Rouge Electric Vehicle Center, the Detroit-area factory that will build the Lightning, yesterday and got behind the wheel of a camouflaged prototype of the new truck. He's likely the first person outside of Ford to drive the Lightning and gave it a positive review.

Read more
Watch Ford testing its next-gen driver-assist tech on a mega road trip
watch ford testing its new driver assist tech on road trip bluecruise

Introducing BlueCruise: Hands-Free Highway Driving | Ford

Ford took its next-generation driver-assist technology on a North American road trip that covered more than 100,000 miles.

Read more