GM’s luxury brand hits the pause button on Book by Cadillac subscription service

The Book by Cadillac subscription service is set to close down at the end of November, according to Motor Authority.

Introduced in early 2017, Book by Cadillac stood out from parent organization General Motors’ Maven ridesharing service. Maven account holders reserve vehicles with a mobile app and pay hourly, daily, or 28-day rental rates for GM vehicles. Maven is available in more than a dozen U.S. and Canadian cities, and rental rates vary based on location and vehicle.

The Book by Cadillac program, however, is a fixed rate subscription. Members pay $1,800 a month for unlimited mileage, insurance, maintenance, and detailing. The subscription service launched in New York City and then expanded to Los Angeles and Dallas.

Subscribers choose from six Cadillac models: ATS-V and CTS-V high-performance cars, the CT6 luxury sedan, the XT5 Crossover, and the Escalade SUV. Book by Cadillac subscribers can switch vehicles up to 18 times each year.

For example, during most of the year, you might prefer to commute in the XT5 crossover. For a month or two in the spring, you might want to rock in Cadillac’s 640-horsepower CTS-V, the top performance model. When you take the family on vacation, however, an Escalade could be the vehicle of choice. Have a wedding or a high school reunion on the calendar? It sounds like you might want to arrive in the luxury brand’s topmost luxe model, the CT6.

Whatever model you choose, each vehicle is delivered via white glove concierge service in top mechanical shape and impeccably detailed inside and outside. All vehicles in the Book by Cadillac program include 4G LTE Wi-Fi, SiriusXM radio service, Apple CarPlay, and are handed over ready to travel with at least three-quarters of a tank of fuel.

Motor Authority cited Wall Street Journal sources who said the Book by Cadillac subscription program was too costly to maintain and expand as originally offered.

The book may not be closed on Cadillac subscriptions, however. In response to a query from Motor Authority, a Cadillac spokesperson emailed a statement about the subscription change.

“Cadillac will temporarily pause the Book by Cadillac program. Book by Cadillac launched as a pilot program, providing the brand with valuable insights and contributing to Cadillac’s ongoing commitment in identifying new and innovative luxury experiences for their customers. The brand will use these insights to make adjustments to the Book by Cadillac strategy moving forward. Additional details will be made available at a later date.”

Cars

Ford’s Mustang-inspired electric crossover will spawn a Lincoln luxury version

Lincoln will get its own version of parent Ford's first mass-market, long-range electric vehicle. While Ford's version will have styling inspired by the Mustang, Lincoln will take a more traditional approach.
Cars

Muscle cars, trucks, and EVs roared into the subdued 2019 Detroit Auto Show

The 2019 Detroit Auto Show was the quietest edition of the event in recent memory, but that doesn't mean nothing significant happened inside the Cobo Center. Here are the new cars and concepts we saw at the show.
Cars

Cadillac is finally ready to take on Tesla with its own electric car

At the 2019 Detroit Auto Show, Cadillac announced plans for its first electric car. The unnamed model will be a crossover, based on a new platform to be shared with other General Motors brands.
Cars

2020 XT6 three-row crossover is a Cadillac for families

Debuting at the 2019 Detroit Auto Show, the 2020 Cadillac XT6 crossover launches General Motors' luxury brand into territory already dominated by the likes of Acura, Infiniti, and Lexus.
Cars

Big tech, bigger grille: BMW updates its 7 Series flagship for 2020

The BMW 7 Series will enter the 2020 model year with a host of updates inside, outside, and under the sheet metal. The new-look nose with a jumbo grille hides updated engines, while passengers benefit from smart tech features.
Emerging Tech

Ford’s sweaty robot bottom can simulate 10 years of seat use in mere days

Ford has developed 'Robutt,' a sweaty robot bottom that's designed to simulate the effects of having a pair of human buttocks sitting on its car seats for thousands of hours. Check it out.
Cars

In McLaren’s 600LT Spider, the engine is the only sound system you’ll need

The McLaren 600LT Spider is the inevitable convertible version of the 600LT coupe, itself a lighter, more powerful version of the McLaren 570S. The 600LT Spider boasts a 592-horsepower, twin-turbo V8, and a loud exhaust system to hear it…
Cars

Robomart’s self-driving grocery store is like Amazon Go on wheels

Robomart's driverless vehicle is like an Amazon Go store on wheels, with sensors tracking what you grab from the shelves. If you don't want to shop online or visit the grocery store yourself, Robomart will bring the store to you.
News

Ford has a plan to future-proof the hot-selling F-150 pickup truck

Worried about the threat of rising gas prices, Ford will add the F-150 to its growing portfolio of electrified vehicles. It is currently developing a hybrid F-150, and it will release an electric version of the next-generation truck.
Home Theater

Spotify adds simplified Car View mode for Android users

What was once just a test is now a reality: Spotify is rolling out a new, simplified in-car user interface for all Android users called Car View, which automatically engages when the app detects a car Bluetooth connection.
Cars

Boutique carmaker Karma Automotive, legendary design firm Pininfarina team up

Karma Automotive is partnering with legendary Italian design firm Pininfarina on future luxury cars. The first product of that partnership will appear later this year, Karma said, without offering other details.
Cars

Sibling rivalry: 2019 BMW Z4 takes on the 2020 Toyota Supra

BMW and Toyota forged an unlikely partnership when they set out to build a sports car platform together. Here, we examine the similarities and differences between the 2019 Z4 and the 2020 Supra.
Cars

Driving Daimler’s 40-ton eCascadia big rig isn’t just fun, it’s electrifying

Daimler Trucks brought its all-electric eCascadia semi-truck to the 2019 CES, and invited us to take the wheel. What does it feel like to drive one? Simply electrifying, of course.
Cars

Tesla cuts workforce by 7 percent, ends referral program to trim costs

Tesla has announced plans to trim its workforce by seven percent, and it will end the referral program that rewards customers who help it sell cars. These measures are ways to cut costs and boost profits.