Skip to main content

GM’s luxury brand hits the pause button on Book by Cadillac subscription service

The Book by Cadillac subscription service is set to close down at the end of November, according to Motor Authority.

Introduced in early 2017, Book by Cadillac stood out from parent organization General Motors’ Maven ridesharing service. Maven account holders reserve vehicles with a mobile app and pay hourly, daily, or 28-day rental rates for GM vehicles. Maven is available in more than a dozen U.S. and Canadian cities, and rental rates vary based on location and vehicle.

The Book by Cadillac program, however, is a fixed rate subscription. Members pay $1,800 a month for unlimited mileage, insurance, maintenance, and detailing. The subscription service launched in New York City and then expanded to Los Angeles and Dallas.

Subscribers choose from six Cadillac models: ATS-V and CTS-V high-performance cars, the CT6 luxury sedan, the XT5 Crossover, and the Escalade SUV. Book by Cadillac subscribers can switch vehicles up to 18 times each year.

For example, during most of the year, you might prefer to commute in the XT5 crossover. For a month or two in the spring, you might want to rock in Cadillac’s 640-horsepower CTS-V, the top performance model. When you take the family on vacation, however, an Escalade could be the vehicle of choice. Have a wedding or a high school reunion on the calendar? It sounds like you might want to arrive in the luxury brand’s topmost luxe model, the CT6.

Whatever model you choose, each vehicle is delivered via white glove concierge service in top mechanical shape and impeccably detailed inside and outside. All vehicles in the Book by Cadillac program include 4G LTE Wi-Fi, SiriusXM radio service, Apple CarPlay, and are handed over ready to travel with at least three-quarters of a tank of fuel.

Motor Authority cited Wall Street Journal sources who said the Book by Cadillac subscription program was too costly to maintain and expand as originally offered.

The book may not be closed on Cadillac subscriptions, however. In response to a query from Motor Authority, a Cadillac spokesperson emailed a statement about the subscription change.

“Cadillac will temporarily pause the Book by Cadillac program. Book by Cadillac launched as a pilot program, providing the brand with valuable insights and contributing to Cadillac’s ongoing commitment in identifying new and innovative luxury experiences for their customers. The brand will use these insights to make adjustments to the Book by Cadillac strategy moving forward. Additional details will be made available at a later date.”

Editors' Recommendations

Bruce Brown
Digital Trends Contributing Editor Bruce Brown is a member of the Smart Homes and Commerce teams. Bruce uses smart devices…
Can GM’s Maven ridesharing service make it big in New York City?
Maven in New York City

General Motors' Maven is now a nationwide mobility-service brand, but it started out as a relatively limited operation in 2015, offering carsharing services to residents of luxury apartment buildings in New York City. Now Maven is returning to the Big Apple in full force.

For the first time, Maven is offering car sharing to the general public in New York. It's deploying more 80 cars in Manhattan, with plans to expand to the city's outer boroughs in the future. Cars are available for hourly or daily rentals, coordinated through Maven's smartphone app.

Read more
Will GM’s Maven Gig rental service make it easier to make a living behind the wheel?
Maven Chevrolet Bolt EV

There's a lot of talk these days about the "gig economy," where freelance work will soon become the norm for a large segment of the population. But General Motors is doing more than just talking -- it's launching a new service aimed specifically at people who make their living one gig at a time.

Maven Gig is a new outgrowth of GM's Maven mobility brand that is now up and running in San Diego, and will launch in San Francisco and Los Angeles later this year. It builds on previous Maven programs that offered low-cost car rentals to Lyft and Uber drivers. Maven Gig expands that concept by allowing drivers to use rented cars for multiple services, including Uber, Lyft, GrubHub, Instacart, and Roadie.

Read more
GM’s Maven monthly rental program another step toward mobility as a service
General Motors Maven

Since its inception in early 2016, General Motors' Maven car sharing service has offered hourly rentals of new models to consumers and has tested weekly rentals to Uber drivers. Now the General is expanding Maven with a monthly rental program called Reserve, reports Venture Beat.

Beginning in San Francisco and Los Angeles, and with plans to expand to other cities, Maven Reserve offers new Chevrolet Tahoe or extended-range electric Volt rentals for $1,500 or $1,100 a month respectively, including parking, insurance, and $100 in gas.

Read more