Skip to main content

GM’s luxury brand hits the pause button on Book by Cadillac subscription service

The Book by Cadillac subscription service is set to close down at the end of November, according to Motor Authority.

Introduced in early 2017, Book by Cadillac stood out from parent organization General Motors’ Maven ridesharing service. Maven account holders reserve vehicles with a mobile app and pay hourly, daily, or 28-day rental rates for GM vehicles. Maven is available in more than a dozen U.S. and Canadian cities, and rental rates vary based on location and vehicle.

The Book by Cadillac program, however, is a fixed rate subscription. Members pay $1,800 a month for unlimited mileage, insurance, maintenance, and detailing. The subscription service launched in New York City and then expanded to Los Angeles and Dallas.

Subscribers choose from six Cadillac models: ATS-V and CTS-V high-performance cars, the CT6 luxury sedan, the XT5 Crossover, and the Escalade SUV. Book by Cadillac subscribers can switch vehicles up to 18 times each year.

For example, during most of the year, you might prefer to commute in the XT5 crossover. For a month or two in the spring, you might want to rock in Cadillac’s 640-horsepower CTS-V, the top performance model. When you take the family on vacation, however, an Escalade could be the vehicle of choice. Have a wedding or a high school reunion on the calendar? It sounds like you might want to arrive in the luxury brand’s topmost luxe model, the CT6.

Whatever model you choose, each vehicle is delivered via white glove concierge service in top mechanical shape and impeccably detailed inside and outside. All vehicles in the Book by Cadillac program include 4G LTE Wi-Fi, SiriusXM radio service, Apple CarPlay, and are handed over ready to travel with at least three-quarters of a tank of fuel.

Motor Authority cited Wall Street Journal sources who said the Book by Cadillac subscription program was too costly to maintain and expand as originally offered.

The book may not be closed on Cadillac subscriptions, however. In response to a query from Motor Authority, a Cadillac spokesperson emailed a statement about the subscription change.

“Cadillac will temporarily pause the Book by Cadillac program. Book by Cadillac launched as a pilot program, providing the brand with valuable insights and contributing to Cadillac’s ongoing commitment in identifying new and innovative luxury experiences for their customers. The brand will use these insights to make adjustments to the Book by Cadillac strategy moving forward. Additional details will be made available at a later date.”

Editors' Recommendations

Bruce Brown
Digital Trends Contributing Editor Bruce Brown is a member of the Smart Homes and Commerce teams. Bruce uses smart devices…
The 6 best remote car starters in 2024
Best car remote starters

While some modern vehicles come standard with remote start features, it's still relatively uncommon. That's a shame because if you live somewhere where cold weather, snow, and ice are frequent concerns, a remote car starter is one of the best auto accessories you can have. If you're not familiar with them, a remote car starter works similarly to a key fob, except it will actually start your car from a distance instead of just unlocking the doors or trunk. That means you can start your car from the warm comfort of your home or office before venturing out. If you live somewhere hot, you can even start your car and let the AC run for a little bit. You'll never enter a freezing cold or scorching hot vehicle again.

The best remote car starters have long ranges, replaceable batteries, and other handy features — but how do you know which is best for you? We’ve compiled a list of the best car starters in a range of prices and features. Keep in mind that while you can install some yourself, some will require a professional.
The best remote car starters in 2024

Read more
The best portable jump starters for cars in 2024
The Clore Jump-N-Carry JNC660 portable jump starter connected to a truck battery.

Any time you hit the road, whether you're taking a short or long trip, it's a good idea to have backups handy. A spare or backup tire, some anti-freeze, windshield wash fluid, a road hazard kit, and, last but not least, one of the best portable tire inflators and a portable jump starter. You never know when cold weather, inadvertently leaving the dome light on, or plain old Father Time can curse you with a dead battery. Ensure you have one of the best portable jump starters that can save you in a jam, kickstarting your car even when there isn't anyone around to jump the battery. Naturally, that's why we’ve rounded up what we feel are the best portable jump starters for 2024.
The best portable jump starters in 2024

Buy the if you want the best portable jump starter overall.
Buy the if you want the best portable jump starter runner-up.
Buy the if you want the best portable jump starter and tire inflator combo.
Buy the if you want another name-brand option.
Buy the if you want the best portable jump starter for cheap.

Read more
The 6 best car GPS trackers in 2024
For the ultimate peace of mind, equip your car with a GPS tracker
GPS Tracker for your car

Whether you’re concerned about your vehicle being stolen or just want to keep tabs on a teen driver, you’ve probably considered installing one of the many car GPS trackers. The high price for LoJack or other subscription-based tracker services may have kept you from pulling the trigger, but these days, a highly-rated device is much more affordable. They do come standard in some modern vehicles, but not all, and sometimes cost extra to have installed even by the manufacturer. There's no denying that they are useful. So, if you want to treat yourself to some peace of mind -- whether your vehicle is parked right outside or thousands of miles away -- it might be time to think about installing one of the best GPS trackers for your car.

 
The best car GPS trackers in 2024

Read more