The company’s previous legal troubles are seemingly of no concern to investors, who just pledged $12 million to the French firm to start anew. So now, six months after its initial skirmish with the law, Heetch is back with the exact same proposition (but hopefully, more careful legal terms). Heetch differentiated itself from the plethora of other ride hailing services by offering rides in the latter part of the day, specifically after 8 pm. The target demographic is younger riders who are looking to get from Paris to the suburbs (or vice versa), and may not have a car themselves.
Previously, the issue was that Heetch used non-professional drivers, which is a big no-no in Europe. In fact, it’s such a big no-no that it’s the same reason Uber Pop was suspended in Paris a few years back. But now, it’s employing properly licensed and professional drivers — 5,000 of them, in fact — which means that it’s in the same ballgame as Uber and similar services.
The company claims to be giving around 70,000 rides per week, and currently is taking a smaller percentage from drivers than other companies at 15 percent. Heetch is currently live in France, Belgium, Sweden, and Italy, and hopes that its new influx of cash could help it reach new markets as well.
