Skis, slopes, and Quattroportes: Maserati’s Winter Drive Experience comes to Aspen

Maserati Aspen Winter Drive Experience
There are few places in the world where if you said, “Maserati is taking over the town for a month, handing out test drives, and buying everyone drinks,” you wouldn’t be that surprised. Aspen, Colorado is one of those places.

The snow-capped city, which boasts some of the highest real estate prices in the United States, will again host Maserati’s ‘Aspen Winter Drive Experience’ this year. The event will include test drives, hospitality, and education about the brand’s “on demand” Q4 all-wheel drive system.

Running from February 12th to March 8th, the Italian automaker will provide a fleet of Ghibli S Q4s and Quattroporte S Q4s for the townsfolk to test in wintery conditions, as well as hosting events at several luxury resorts in the area.

“After a drive, or a long day on the slopes, Aspenites will be able to drop by the Maserati lounge at The Sky Hotel’s 39 Degrees, where they can enjoy an après-ski aperitif throughout the February-March activation,” the automaker says.

Maserati Aspen Winter Drive Experience

Maserati calls its AWD Q4 system “on demand” because it’s only there when you need it.

During regular driving, the range-topping Ghibli and Quattroporte function as rear-wheel drive vehicles. If the computer senses slip, however, it can send up to 50 percent of the engine’s power to the front.

In S Q4 guise, both cars equip a Ferrari-built, twin-turbo 3.0-liter V6. The engine produces 410 horsepower and 405 pound-feet of torque and is linked to an eight-speed ‘ZF’ automatic.

On a dry road, both cars can travel from 0 to 60 mph in about 4.9 seconds, give or take a tenth. On the snowy roads of Aspen? Well, let’s hope everybody’s careful up there.

Guests can register at the link here.


Lyft and Aptiv’s self-driving car program has come a long way (but not far enough)

Many companies talk about self-driving cars, but Lyft and Aptiv are already using a fleet of them to transport paying customers in Las Vegas. Hop in for a close look at the tech of autonomous cars, and the challenges they face.

Worried about commuting in winter weather? Nissan has the answer

The Nissan Altima midsize sedan is now available with all-wheel drive. To advertise that fact, Nissan's Canadian division slapped some tank-like tracks on an Altima to create a one-off show car.

Driving Daimler’s 40-ton eCascadia big rig isn’t just fun, it’s electrifying

Daimler Trucks brought its all-electric eCascadia semi-truck to the 2019 CES, and invited us to take the wheel. What does it feel like to drive one? Simply electrifying, of course.

Nissan IMs concept teases a future long-range, autonomous electric car

Debuting at the 2019 Detroit Auto Show, the Nissan IMs is an electric car with a 380-mile range, autonomous-driving capability, and a backseat designed for being chauffeured. Too bad it's just a concept car.

Sibling rivalry: 2019 BMW Z4 takes on the 2020 Toyota Supra

BMW and Toyota forged an unlikely partnership when they set out to build a sports car platform together. Here, we examine the similarities and differences between the 2019 Z4 and the 2020 Supra.

Tesla cuts workforce by 7 percent, ends referral program to trim costs

Tesla has announced plans to trim its workforce by seven percent, and it will end the referral program that rewards customers who help it sell cars. These measures are ways to cut costs and boost profits.
Emerging Tech

Awesome Tech You Can’t Buy Yet: camera with A.I. director, robot arm assistant

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Emerging Tech

Too buzzed to drive? Don’t worry — this autonomous car-bar will drive to you

It might just be the best or worst idea that we've ever heard: A self-driving robot bartender you can summon with an app, which promises to mix you the perfect drink wherever you happen to be.

Michigan OKs digital license plates with Rplate’s connected car platform

The state of Michigan approved the use of digital license plates on motor vehicles registered in the state. Reviver Auto, the manufacturer of the Rplate connected car platform, worked with Michigan's Department of State to pass the bill.

This Chevy Silverado pickup truck is made from more than 300,000 Lego bricks

To promote The Lego Movie 2: The Second Part, Lego and Chevrolet teamed up on a life-size replica of the automaker's Silverado pickup truck made from more than 300,000 plastic bricks.

Prices for using Tesla Supercharging just skyrocketed

Tesla is updating their Supercharging pricing based on local electricity rates and customer demand, which has lead to an increase in charging costs by as much as 33 percent in some regions.

Can electric motors finally make three-wheeled cars great?

Every few years, someone tries to sell a three-wheeled vehicle to Americans. Historically, it hasn’t gone very well. We’ve got our suspicions about why people don’t buy trikes, and they boil down to this: a trike is just not a real…

Is Uber planning to put its self-driving tech into bikes and scooters?

Uber reportedly has its eye on building autonomous electric bikes and scooters that ride to a user when summoned by an app. The technology could also be used to make its two-wheelers safer with obstacle avoidance systems.

Someone just paid supercar money for the very first 2020 Toyota Supra

The 2020 Toyota Supra made its long-awaited debut at the 2019 Detroit Auto Show. The resurrected sports car, famous for a role in The Fast and the Furious, goes on sale in the U.S. this summer.